IndexRank – A New SEO Metric of Indexing Rate

How do you measure the success of your content strategy? How do you compare your website’s growth with your competitors?

Enter, IndexRank. IndexRank is a new metric to summarize the indexing rate of your site. If you constantly add content to your site, big or small, your IndexRank will be higher. If you only periodically add content to your site, your IndexRank will be lower. The metric is based on an algorithm that makes use of time specific indexing data from Google to indicate (on a 0-10 scale) the indexing rate of a website. Hat tip to Aaron Wall for a great post about the value of this data.

indexing rate

Below is a snapshot of the IndexRank of several sites. Read on for an analysis of each site, and why their IndexRank is where it is.

IndexRank Sample

Sites such as TechCrunch that create lots of content will of course be indexed more by the search engines, and this is reflected in the IndexRank. is a fan blog of Stephen Colbert, and content is added on a daily basis, although not to the same levels as TechCrunch. Bill Slawski has a great SEO blog, but with only him contributing to his blog every couple of days, he doesn’t get indexed as much as sites above him in IndexRank. A newer site, such as has a lower IndexRank because it is new, but as it continues to create more content on a consistent basis, its IndexRank will continue to climb. Paul Allen (not the Microsoft guy) has a great blog, but only posts to his blog every now and then.

How to Use IndexRank

One of the best uses of IndexRank is to compare yourself with other sites, like your competitors. First, visit the Check Your IndexRank page and enter your domain name in the first text box. Then find a few competitors and enter their domain names in adjacent text boxes. (To find a quick list of competitors, search with your top keywords and select the top few domains that rank well.) The IndexRank of all of the domains will give you an idea for how your website is positioned with your competitors in terms of content growth. Remember, IndexRank must be acted upon to be useful, don’t just stare at it, improve it with action.

How Can I Improve My IndexRank?

If you find yourself lacking in IndexRank, the best place to start is by creating content. Start a blog and motivate yourself to write every day. Write articles, news, tutorials, or informational pages and post them on your site. Pay for content to be written for your site on a consistent basis (2-3 articles a week is a great place to start).


  • Andy Beard says:

    I seem to come out remarkably low compared to other sites with similar publishing frequency.

  • Now if only you could factor in quality and not just quantity ..

  • I looked into the Google advanced search functions several times this year. They return unreliable results.

  • firstfox says:

    If only google results made sense. I have a site that has been live for two months. It has 2630 pages indexed in google, according to the index tool, no pages have been indexed in the last year, and yet in the all time section it has 2630 pages indexed. Now, when where these indexed according to google?

    I think the concept is sound, it tends to rely on google data unfortunately.

  • Farhad says:

    I fail to see the use of IndexRank. It’s nothing more than an attempt to measure how frequently Google revisits a site, and has absolutely no bearing on the ranking or perceived quality. What difference does it make if Googlebot loads my server once a day rather than 5 times a day?

  • @firstfox, can you check the 2 week, month, 3/6 month queries manually to make sure those are accurate? We have found a few domains that report 0 when they are actually not manually (still trying to debug).

    @Farhad, IndexRank isn’t everything, but it certainly has value in terms of content strategy. We all know we should constantly increase the content of our site, and this gives you an easy way to compare your site with your competitors.

  • Jab says:

    Ahm, it looks as if you are only using this new Google feature, right?

    It is highly unpredictable, undependable and unreliable. I`ve added this to my tools a month ago…so I tested it to the fullest. It is practically useless crap.

  • James Smythe says:

    The results were interesting, was certainly fun to compare my company domain to my close competitors.

    Unfortunately I then did a comparison of my domain,,, and

    The IndexRanks were 9 8 7 5 3

    As much as that may be an ego boost for myself there is no way that can been perceived as a valid statistic. We get a fraction of the traffic than the other sites and, we generate less content, less PR, and probably less links!

    I think its a good idea but either the data collected is unreliable or the formula to work out the IndexRank is faulty.

  • Kaboozie says:

    There’s plenty of explanation here but basically the usefulness of the tool is centered around the idea that content is king and the ongoing creation of content is of key importance when marketing web sites via search engines. It uses the site operator plus a date range

  • Dr. Richard says:

    Google definitely prefers sites that are updated more often and this helps to explain why. If you are waiting for your PageRank to go up why not try some Google Alternatives?

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