Writing Fake Customer Reviews

I’m a huge Dilbert fan. The artist, Scott Adams has a way of just nailing real life business things right on the head.

 fake review

For any company seriously deciding to leverage employees or a 3rd party vendor to write fake customer reviews (hi Belkin), I would rethink your decision. There’s really no substitute for real, authentic customer reviews.

1 Comment

  • This is pretty much the same scenario that takes place any time I explain the importance of reviews in the local search algorithm to clients. I’m sure I’m not alone here!

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