Creating a digital marketing plan is important to the success of your business. There are some mistakes you should avoid when setting up your digital marketing plan. Here are 4 potential pitfalls to avoid to help you achieve digital marketing success as quickly as possible.
- Creating content that doesn’t educate. A big part of your digital marketing plan is your content. We believe that content is still king in any successful online marketing campaign. People are inundated with sales copy all day long. They want to read things that educate them. Focus on telling your reader that you understand their problem and how to fix it. If you’re a restaurant or a destination business, you should focus on showing people what their experience will be like so they don’t come in with unrealistic expectations. When you provide education and focus on the experience, you are building trust and enticing people to learn more, this is much more effective than creating yet another ad that people will most likely ignore.
- Picking the wrong channels. As a digital marketer, you have a lot of channels to choose from. These include social media and a variety of other online channels. These channels can help you reach potential customers across multiple demographics in every part of the world. Should you use all of the available channels? No, you probably don’t have the time, energy, or ability to do that. You need to think about what channels your consumers spend most of their time on and be available on those channels. Focus your efforts where your customers are and you will be rewarded. How do you know what channels your customers use? Ask them. You can ask your existing customer base what channels that regularly use and how they get their information. This can help you streamline your efforts. Once you decide the channels that you want to use, make sure to post the buttons linking those pages on your website so people can find you easily.
- Going in blind. Your digital marketing plan cannot be made in a vacuum. You have to clearly define your goals. You must know what you want to accomplish with your digital marketing plan before you put it in place. If you don’t have a clear path of where you want to go or how you will get there, you are planning to fail. Of course that’s true in anything you do, not just in digital marketing. Measureable goals bring success. Some goals might have hard targets to measure, but that doesn’t mean you can’t make educated guesses as to what you want to achieve. Make measurable goals that you think are realistic, for example writing two educational blog posts per week.
- Having unrealistic expectations. Digital marketing is usually very successful. However, it’s not going to change your bottom line overnight; it takes time to get a digital marketing plan up and running. Like other marketing efforts, results can sometimes be hit and miss. You can’t expect digital marketing to fix everything immediately. Unrealistic expectations can cause you to give up before your marketing plan has a real chance to make an impact. Give digital marketing time and effort and you can reap big rewards.
Digital marketing is definitely a necessity in this digital age. Your digital marketing plan should be realistic and planned out step by step. You should know what channels to share your message on and focus on creating content that educates your customer. Stay tuned to our blog for more information on digital marketing.