Your basic SEO strategy for your online business is to rank higher in Google than your competitors. Simple, right? We know it’s not easy, but it can be done. At the very least, you can be competitive with your competitors. You have to use SEO in this day and age, especially when you’re dealing with an online business. How do you expect potential customers to find you online if they can’t find you in the search engine results?
So, what SEO strategy do you need for your online business? What will set you apart from other businesses? Well, that’s really for you to decide. It’s your brand and personality that set you apart from other businesses. You can use your website, especially your blog, to showcase your personality. You must focus on keywords. That’s the first step of an SEO strategy. Keyword phrases are the search terms that users type into search engines when looking for you online. You have to figure out what keyword phrases people would use to search for you and rank highly for those keywords. That requires research. Luckily, it’s easy to do that kind of research. Our pro tools do it for you. You type in a keyword and find out where you stand and even get suggestions for improvement.
Now, you have to work those keywords into your content. Make sure that your static content is geared towards one keyword phrase per page. You must use the keyword phrase in the content, but not overuse it. Overusing a keyword phrase is called keyword stuffing and it is a practice that is frowned upon by Google. You don’t want to be penalized for it.
You should also set up a blog if you don’t have one already. Each post should be keyword optimized as well. You should regularly write new blog posts, at least once per week. The important thing is to remain consistent so that users can constantly expect new and interesting content that is relevant and engaging. Don’t be afraid to use videos or infographics in your blog posts. They are very interesting to end users and get lots of shares.
Another way to get SEO traffic is through your company’s social media. Your social media posts, especially those you post on Google +, get ranked in search engine results. It’s a really good idea to have a Google + page. While you’re at it, update and claim your Google My Business page so your business shows up in Google search results as well. You can use keywords that are relevant to your business and high ranking in the description and other areas. Just make sure they flow naturally and are not stilted.
Another word on social media is that it can drive organic traffic to your site from the social media profile itself.. When you have interesting things posted on your website, like a new blog post or a new product, share them with end users. They will, if interested, share with their friends and family. This is a great way to get even more traffic to your website.
Finally, you should make sure your website is clean and SEO optimized. Your URLs should use keywords whenever possible. Your navigation needs to be simple and easy to follow. Use images and make sure that you put keywords in the “alt tags”. Clean up the content and make sure it’s engaging, keyword-focused and SEO optimized.
We often talk about SEO strategies for online businesses and encourage you to come back to our blog often.