Keywords are a tricky thing. First, picking the right keywords is a challenge and process in and of itself. But then even after you have a list of keywords, it’s just a list and does you no good unless you build your SEO strategy on top of it. The first step to implementing SEO after selecting your focus keywords is optimizing the content on your site for those keywords. Let’s break it down to three easy steps.
Look at your list of keywords, then look at your website. Is your top keyword or two found on your homepage? It should be in the title, in a header (h1 or h2), and in the body of your content several times. Not there? Make it happen, that is step one!
Next step, do your other focus keywords have a content page that is focused solely on that keyword? This shouldn’t be your contact or about page, it should be a services, product, or features type page. Ideally this page is in your main menu, and if not it is just one level beneath a main menu page. If you don’t have a page for each focus keyword, you need to create one and figure out where you will put it in your menu.
For each new page, make sure you are including the keyword in the title, header, meta description tag, and several times in the body of your content. For 500 words of content it would be best to include it at least 5 times, but no more than 10. You can also include semantically similar variations of your keyword, as Google is now smart enough to tell those are the same things. For example, “handyman in Denver” is semantically similar to “Denver handyman”, so use both as needed.