Blog, blog, blog: you’ve probably heard that a dozen times in the ecommerce world. Why should you bother? After all, your business is doing well. Or maybe you’re just starting out and don’t see why you should devote time to blogging. The bottom line answer is that blogging increases your website traffic, which can lead to higher search engine rankings and generate more sales. Emails and phone calls are fine, to a point. Bringing in new business requires that you take advantage of social media. If you aren’t sure where to start, try these tips.
Phrasing is Key
Blogs can entertain, inform, and spur action. One thing that your ecommerce blog can’t do, though, is increase sales without keyword phrases. Posts with no keywords won’t get you the attention you deserve from Google, which ranks site pages separately. If Google can’t figure out the theme of your post, it goes to the bottom of the heap. Make sure that every post has a keyword phrase, and revolve the post around the theme. This increases your page rank for the post. A note of caution, however; don’t overuse the keyword. That’s called keyword stuffing, Google hates it, and your blog will be in the basement.
Be Consistent with Content
You don’t have to blog every day to generate traffic. You do need to update regularly, however. Ideally, that will be once a week. If that’s too much for you to handle, consider hiring a blogger or posting twice a month. You can’t just write a few posts and let the blog gather figurative dust: you’ll lose visitors and revenue faster than you can imagine. When you do post, make sure the content is relevant to what you provide. Customers want to learn new, interesting things when they read your blog. A few good ideas to generate traffic include giveaways, contests, and sharing content from users.
Bring Everyone on Board
Great blog posts work wonders, but don’t stop there. Give customers the ability to leave comments, ask questions, or even leave reviews for a new product. Customers want to feel like you are listening and that they are part of your neighborhood, as it were. Reply to all comments as soon as possible, at least within 24 hours. Don’t ignore a negative comment; use it as an opportunity to show that you do right by your customers. Resolve the problem and make sure the customer is satisfied. Readers will feel confident about buying from you and keep coming back.
Love it or hate it, blogging boosts traffic and sales. If you heart isn’t into writing posts, find someone who can, and who will do an exceptional job. Competition for customers is fierce, and blogging is more of a necessity than ever. Visitors who like what they read are likely to become customers. Even better, they’ll tell other people about your business, which means more potential customers. Be engaging and give readers value, and you should see a positive change in search result and revenue numbers.