Business owners don’t always take this neglected SEO advice. In fact, some business owners don’t take any SEO advice at all. Some businesses in this day and age, still don’t engage in any SEO tactics to improve their website’s visibility. Isn’t that strange? Why would businesses not want to engage in SEO?
For one thing, they think it costs too much. At Solo SEO we think it costs too much to avoid using SEO. Why? It keeps you from getting new business, and makes it hard to find your business on search engines. That leads to less web traffic and less business overall. So, in a way, you can’t afford NOT to do SEO.
So what are the most commonly used SEO tactics?
Of the businesses that do use SEO tactics, they usually use onsite optimization and local search optimization. These are both good strategies. You want to get people to your site and, if you’re a local business, you do want to engage in local search strategies. However, businesses are neglecting some very important SEO tactics that could help them in this process.
What SEO advice are business owners neglecting?
Well, they are neglecting to do three main things.
- Publishing quality content onsite to build backlinks,
- Guest blogging,
- And maintaining an onsite blog.
Small businesses are not taking the time to develop content and publish it on their site or on other sites. By neglecting this SEO advice, they are missing out on some of the best ways to boost their search engine rankings, drive traffic to their site and improve their overall web presence.
What does publishing high quality content do for you?
Fresh content influences search engine rankings. Sites that regularly add new content and update their existing pages with new information generally receive a better ranking than those that do not. Some SEO pros suggest that you add 20 to 30 percent of new content to your site every year.
Quality content also builds trust. By publishing great content to your website regularly and consistently, you can find that you will answer your readers’ questions and solve their problems. This gives them a reason to trust you thus improving your brand image while creating a loyal following.
When you have quality content on your site, people will see you as an expert. If you can produce cutting edge content and start energetic conversations on your site, people will begin to see you as a thought leader in your industry. Once this happens, they will start to share your content with others. When this happens, you gain more exposure, drive more traffic to your website and engage with more potential customers. Of course, the content you publish must be consistent, engaging and of the highest quality.
What are the perks of guest blogging?
Publishing guest posts on other people’s websites is a powerful way to increase your online presence not for the backlinks it used to create. That part of the guest blogging powerhouse is no longer valid. The truth is that guest blogging is still important as long as you’re putting quality content out there. If you publish it where readers will see it, then so much the better for you and your SEO. Even a ‘nofollow’ link is valuable because although it doesn’t send web crawlers to your site, it does drive human traffic there.
Guest blogging provides you with an effective way to develop new relationships, build brand awareness with a new audience, and improve your position as a thought leader in your industry. There is a high probability that the new readers you gain by guest blogging will come over to your site and read what you have to say there. They may also share what you say on social media with their followers and you get even more followers. It’s really a neglected SEO tactic that can reap many benefits.
What does maintaining an onsite blog do for you?
A blog is a fantastic way to boost your SEO efforts. It doesn’t take a lot of work to get results either. Remember how Google and other search engines love fresh content? Well, when you blog regularly and consistently, you are giving them that fresh content. This fresh content tells the search engines that your website is dynamic, up-to-date. A blog is an easy way to churn out a lot of new content every year.
You don’t have to write a full-fledged blog article every time you post. Sometimes, you can use other types of content like video, memes and infographics. People love to share these with their friends on social media. Did you know that every ‘share’ of your blog content creates a backlink to your site.
We hope you follow our SEO advice and begin working on blogging in all its forms. Creating fresh, new content on your site is important to building your reputation as a thought leader in your industry. This will help improve your visibility online and with the search engines. Both will help improve your SEO significantly. Stay tuned to our blog for more SEO advice.