Local business digital marketing can be a very important strategy for many types of businesses. If your business is not national, then you need to go local. Not everyone knows how to make local business digital marketing work. If you learn a few tips and apply them to your local business, then you will have a leg up on your competition.
Have a mobile-friendly website.
Customers, who are looking for a local business digitally, usually do that search on their phone or mobile device. If your site is not optimized for mobile, not only will it be difficult for them to interact with your website, it will also be difficult for them to find your website in the first place.
Optimize your site for local search.
When you engage in local business digital marketing, you want local customers to find you both on mobile and desktop. In order for this to happen, you have to have a comprehensive search strategy. Make sure your website includes information about the local products and services you provide, your location and other relevant information that makes it easy for people to find you.
Have a clean, professional website design.
Local customers who are looking through websites trying to figure out where to spend their money are going to make a judgment about you based on how your website looks. In this day and age, there is no excuse not to have a clean, professional website design. You also want to ensure that you offer all the information they need to make a decision to purchase products or services from you.
Include your address and your hours of operation.
This seems like such a simple thing, but you don’t realize how many businesses forget to do this. Local customers want to know your hours of operation and your location. Include it clearly on your website – maybe on every page of your site. If you make it easy for people to find this information, then they’ll come find you.
Offer multiple contact methods on your website.
Many local businesses don’t seem to understand that they need to give people more than one way to reach them. Not everyone wants to call your business on the phone. Provide a phone number, social media accounts, a contact form, live chat, an email address or some combination of these so that people can reach you in multiple ways. It’s great for your local business digital marketing strategy.
Regularly post on social media and keep your audience in mind when doing so.
This may be a no-brainer but social media is essential for your local business digital marketing. You want to make sure that you post items that are interesting to your audience and relevant to your local business. Social media is a great way to target customers online. You have to post regularly to stay at the top of their minds. If you’re posting interesting and relevant content, it will keep people engaged and willing to interact with you. You may even consider social media ads to hit the right target market and add followers to your social media accounts.
Create locally optimized keywords.
When you work on keywords that are good for your industry, you should consider adding geographic location to them. If you’re a Mexican restaurant in San Diego, CA, make “Mexican restaurant San Diego, CA,” one of your targeted keywords. Targeting people who are looking for your type of business in your location is vital to your success. Make sure to include your relevant location in your keywords.
We hope these digital marketing tips for local businesses have helped to generate some ideas that will help you succeed as a local business marketer. For more information on local business digital marketing, stay tuned to our blog. We will definitely talk more about this topic in the future.