Blogging is very important for SEO. It adds fresh, quality content to your website on a regular basis that drives traffic to your website and improves search engine rankings. Many businesses have a blog, but not as many know how to blog effectively. In this blog post, we’ll give you some effective and proven blogging tips for small businesses. This will put you ahead of the pack and make your blog something you can be proud of.
Create relatable posts.
Did you know that blogging is a proven marketing tactic? Well, it is. One of the best ways you can market your business is through your blog. If you create relatable posts, you will get engagement, which is what you want. How can you be relatable? Well, the best way to do that is to show customers your human side. They want to know who you are as a company. What do you believe in? What do you stand for? What are your values? Your customers want to share in your values and make a connection to you. How can you create relatable posts? Well, you could try highlighting your employees in blog posts so they see the faces behind your company. You could also share industry tips, or discuss recent contributions your business has made to the local community.
Most of your website is professional in tone, but your blog can be more personal. In fact, it should be. When customers feel like they can relate to you, they are more likely to buy from you.
Share customer testimonials.
A great blogging tip for small businesses is to share your customer testimonials with your audience. You can ask customers to write about their experience with your business and include it in an article or ask if they would be willing to be interviewed by your company blogger for the website. You can feature the article and showcase your business at the same time. The customer will feel a special bond to your company and others will see how you value your customers.
Another way to do this is by creating video blogs, or vlogs, that showcase customer testimonials. Each can be put in a blog post. It’s easy to embed video into a blog post. Make sure you interview engaging and interesting customers on camera and then publish it on your company blog. You don’t want Yelp or Google reviews to be the only way people find out about your business.
Never forget about SEO.
The greatest blogging tip for small business is that you should always have SEO in mind when you are crafting your blog posts. Blogging is a proven tool for driving traffic to your website. If your company blog is properly optimized for SEO purposes, you can draw more people to the site when they search for certain keywords and other content that is relevant to your business and website. Every time you add a new page to your website is one more opportunity for you to show up in search engines and drive traffic to your site through organic searches. If you keep that in mind and focus on writing good, quality content for your blog.
Be useful and relevant.
With your blog, you can showcase relevant and related businesses. You can discuss your own knowledge of your industry. You can answer customer questions about your business. Make sure it’s useful and, more importantly, relevant to your audience. Are you a life coach? Then, you can share how you combat stress in your day to day life. Maybe you use exercise as a tool to help you alleviate stress. You can talk about your personal trainer in your blog and co-market services. Maybe you can get your trainer to mention you in their blog. Then, you’re cross-promoting content and that’s a big win in the marketing game.
Remember, a blog is a very important tool in your SEO arsenal. Make sure your blog is well-written, informative, relatable and relevant. These blogging tips for small business can really help you take your blog to the next level. If you want to learn more about blogging, we encourage you to come back to our blog often.