Can businesses take advantage of social media marketing to get more customers? In a nutshell, yes. Social media marketing is a great way to extend your online reach, communicate your brand consistently, and get traffic to your website. In this blog post, we’ll go over how you can take advantage of social media marketing to get more customers for your business.
If you’re serious about social media marketing, you’ve need to have a systematic detailed plan. You need to listen to your audience, share your relevant message, and enable others to share your message. Yes, you need the help of others to spread information on your business for you. What is it that you’re sharing? Well, simply put, it’s content.
Social media marketing is all about the content. Make sure your content is well-written and brief. Try to include a link and an image in your social media posts. Great content gets people to share your content. That act of sharing widens your audience to a whole new world of potential customers. Whether you’re a large business or a solo entrepreneur, social media marketing is a powerful marketing tool. It helps to build trust in your customer while helping to grow your business.
How can you leverage social media marketing?
First, be consistent. Make a social media plan including how often you’re going to post to your social media and stick with that plan. Ideally you should post to social media a few times a week. This, of course, depends on your goals and your following. You can’t go one month posting five times a week to the next month not posting at all. You’ll quickly lose your social media audience. They’ll move along to greener, more consistent pastures.
Second, you should format the content to meet the needs of the social media tool. You need to format content specifically for the different channels you use. For example, Twitter only allows 140 characters. All of your posts should be unique, even if you’re delivering the same basic message.
Third, you want to post to those networks that give you the biggest ROI. If your Twitter feed is bleak and there’s little to no interaction or followers, you may want to drop Twitter after a few months and work on your Facebook page which is performing better or visa versa. When you find a network that really works for your specific type of business and specific type of customers, you need to focus on that network and make it a top priority.
Finally, you want to make sure that your content aligns with your message. We know you want viral content, but viral content that has nothing to do with your business or industry will not do you any favors. People will get confused about who you are and what you do. Everything needs to fit in with your brand identity and promote what it is that you’re trying to say to the world.
Social media marketing is a relatively easy and inexpensive way to market your business. You can easily incorporate a social media marketing plan into your overall marketing strategy. Social media marketing is one of the best ways to introduce your brand to a whole new market segment.