You know you need to start a business blog, but you’re not sure what you need to do to get it up and running. Don’t worry. We’re here to tell you how to create a business blog. Let’s assume you use WordPress or some other website platform that already comes with a blog. That’s the easiest way to get started. From there, all you have to do is follow our tips and you’ll have a successful business blog in no time.
- Set up goals for your business blog. A business blog is going to require a time commitment. You should be clear about why you want one before you get started. You’ll want to think about the following questions:
- Why am I starting a blog?
- What do I hope to get out of it?
- What do I want my audience to receive from my business blog?
When you figure out the answers to these questions, you can begin to plan your content. Blogging is a journey and you want a road map to help you get to your destination – customer engagement and increased website traffic.
- Identify your blog’s purpose. Yes, this is different than goal-setting. How? Well goals are more about your brand while a purpose is more about your audience. You’ll want to know why people should visit your blog and what makes the information you provide so important for your audience. Remember that a business blog is more about gaining exposure for your business than it is about earning money. A blog can lead to more customers and more sales, but it should be thought of as an indirect sales tool. You want to provide people with important, shareable content that is well-written yet SEO-friendly.
- Research your audience. Here is where you really think about what people will be visiting your blog and what content you should provide them. In an ideal world, the blog reader is the same person as your customer. However, that’s not always the case. You may need to win some people over. You have to understand who your reader is and what they need. Then, you must provide it by crafting content that is relevant and useful to your readers.
- Decide how often you will post. While we recommend that you post at least once per week, you must decide how often business blogging is feasible for you. Consistency is key in business blogging. It helps to set reader expectations as well as allowing you to commit to a doable schedule. While you don’t have to blog every day, you do have to spend time on your blog each week and make sure it’s well-written and interesting to your readers.
- Figure out who will be writing your blog. Will you be doing it yourself or will you assign the task to an employee? Will you outsource to another company that specializes in web content? You have to decide how will write your blog. You can have more than one writer. That’s fine. You can also use guest bloggers when you need people to fill in for your regular contributors.
- Develop your blog’s brand. Remember that perception is everything. Your blog should mirror your brand in color and content. It should not look like a completely separate entity. You should decide on a corporate message for different topics and share it with your readers. Some say you should also create an editorial calendar, but that may be too rigid for you. You just need to decide the tone and persona of your blog and keep it consistent that way readers will know it’s you automatically.
- Write blog posts. As long as you write compelling and engaging content, your readers will come back for more. Business blogging is not an exact science but there are certain things you need to include in your blog posts. You want compelling content. You want to answer a question or fulfill a customer need. You want to include subheadings or lists to separate content and make it easier to scan.
As long as you follow these steps, you will make your business blog one to be proud of. The important thing is that you think about what you want to write about before you start the blog and think about who you are writing for. You should keep your brand in mind and be consistent with your posts. If you do all of this, you’ll be ahead of your competition and get more web traffic as a result.
If you’re interested in learning more about business blogging, please stay tuned to the Solo SEO blog. We will definitely be revisiting this topic again.