It’s not difficult to optimize your website for Facebook, but there are several important things to consider. The first thing to consider for Facebook optimization of your website is social tags. What are social tags? They are the HTML tags that social media networks use to know what to display when one of their users shares your webpage. These tags optimize how your page is presented in users’ social network feeds. You should consider optimizing your social tags for Facebook optimization of your website.
It’s obvious that you need to have your website work with social media networks in this day and age. They go hand in hand. If your website is not optimized for Facebook, it could be ignored, and will not help give your business the kind of leads you need to succeed. Facebook allows you a maximum description of 97 characters. That’s not many characters so make them count.
Facebook meta tags are defined by the open-graph standard. This allows publishers to describe their pages with meta data. They all start with “og” and are meta properties. The most important Facebook tags control what a user sees. These include title, image, description, site name, and more. For a complete tutorial on Facebook’s open graph method, click here. (https://developers.facebook.com/docs/opengraph/getting-started)
Other things you can do to optimize your website for Facebook include having an already optimized website. This means that your content is solid, you update your content regularly and you share interesting and relevant information with your end users, you have a fully functional and easy to use navigational system so that people can visit your website and will want to visit your website often.
You should regularly post new content from your website to your Facebook business page. This way, you encourage people to visit your website. You will want to have images on your blog posts and content pages that are engaging and will encourage users to click on them. The images should be included in your Facebook posts when you provide the link to your page. If not, add them as a photo to the post. Posts with images get a lot more interaction than posts without images.
Facebook optimization for your website is simpler now than ever before. Facebook wants users to go to your website. They want to help you improve your business. Having a Facebook page is good for your business and can keep people interested in what you’re doing. It’s good to post consistently to Facebook. You should always have an up to date website and, if you include infographics or videos on your website, make sure you share that content to your Facebook account as well.
The best way to engage in Facebook optimization of your website is to have a good, solid, SEO-friendly website. We have discussed what you need to do for that to occur before on this blog and will do so again. Facebook is a great resource and should be a part of your overall business marketing strategy.