SEO marketing should be an important part of your business marketing plan. SEO can help you reach more users online than you ever could offline. It’s relatively inexpensive and easy to implement. Every business should make SEO marketing a part of its overall marketing strategy.
Why should you invest in SEO marketing?
It works. The techniques employed to improve SEO like link building and on-page optimization still work. SEO techniques are solid and get results. Just focus on creating an optimal user experience and be methodical with your SEO marketing strategies and you will get results. These results will give you a higher position in search engines and more organic traffic.
SEO marketing is a long game strategy. Based on the way search engines appear to be developing, it appears that solid SEO marketing will continue to provide positive measurable results. Even audio and video searches depend on keywords to get them ranked in search engines. This ensures that SEO strategies will be important even as the use of different types of content changes.
Remember that SEO marketing is cost-effective. SEO marketing is relatively cheap to do. Most SEO strategies can be implemented by individuals with basic website creation skills without having to hire a SEO team to do it. In the right industries PPC advertising and/or Google Adwords can be a cost effective alternative to sending out paper brochures, flyers, or postcards.
With the rise of mobile bandwidth and local search optimization, it’s more important than ever before to engage in SEO marketing. More people are using their mobile devices to find businesses on the fly. If you show up high in search engines, you are more likely to be patronized especially on a local basis. If you optimize for local search and have good reviews and ratings, people will trust that you are a good business to use. Local SEO is not something every business does well. If you can get in on the ground floor, then you can make a lot of headway and get a leg up on your competition. Now is the time to specialize in SEO marketing.
What can you do to make sure your SEO marketing is up to snuff?
Well, first of all, you should make sure that your website is optimized. We believe that good solid content on your website is the key to any effective SEO strategy. Each page of your website should be optimized for a specific keyword phrase. That means you write content around the keyword phrase and make sure it appears a few times on the page in the natural flow of the content. You should never keyword stuff your articles. They’ll appear unnaturally written and Google may penalize you for keyword stuffing.
You can use long-tail keywords. These are keyword phrases that are longer than three words. They are more specific and have less traffic, but the traffic is more focused. It’s also easier to rank higher for these long-tail keywords because there is generally not as much competition for them.
You should also fill out your Google My Business page and Google + information fully. Use keywords in the description and wherever else they make sense. Ensure that your contact information is accurate. It appears that Google likes to give precedence to its tools so the more you use them, the more likely you are to be ranked higher.
Finally, most of your competitors have a SEO plan of their own. You have to make SEO part of your business marketing plan just to keep up. Need more convincing? Stay tuned to our blog. We’re sure to revisit this subject again. We’re Solo SEO and we believe that SEO marketing is your best bet to stay relevant in the marketplace.