You need to implement content marketing strategies effectively to maximize your online marketing efforts. Content marketing is one of the highest-ROI marketing strategies you can use. Why? Well, it’s due, in large part, because of its unique long-term compounding effects. While traditional marketing strategies frequently rely on one-time payoff, content marketing strategies give you assets that live on indefinitely. They provide value in terms of referral traffic and domain authority.
When you are creating content, you need to think of some specific things you can do to maximize its effects. First, you want to target very specific keywords. Keywords with high search volume tend to get more attention. You’ll want to use some of those in your content marketing strategy. However, often you can get higher rankings and therefore, higher returns from niche keywords that are specific to your industry or location or both. Niche keywords often have less competition so a higher ranking is usually easier than more competitive keywords. You can also target your audience with laser-like precision. Sure, you’ll get fewer people overall but they’ll be optimized and more ready to buy. So, in essence, the niche keywords bring you more actual business for less effort. Sounds like a win-win, right? It is.
Next, you’ll want to pick your pieces carefully. You should always shoot for quality over quantity. For example if you’re going to spend 4 hours a week on content, then you should try to craft 2 solid posts that are of high quality rather than 4 that are of lower quality. Allocate your resources to favor quality over quantity. This also applies to links and keywords. If you do this, you will definitely see a better return from your content marketing strategies.
You want to make the most out of every piece you write. Make sure its keyword optimized for one term and several variants of that term. Link to it. Promote it. You can do this on your social media accounts and in email marketing. Use the piece wherever you can so you can get the most traction out of it.
Now, we’re not saying that content marketing works alone in a vacuum. It must go along with other marketing strategies that you’re employing. Remember that content marketing strategies are a part of your social media strategy, your SEO strategy and almost any other online marketing strategy you can think of.
Finally, do measurable experiments with your content marketing strategies. Track the hits to specific website pages. Monitor keyword rankings. Keep a spreadsheet of links to authoritative sites. Experiment with new demographics, new content angles, new subjects and new methods of distribution. Sometimes, small changes can make a big impact. You’ll know what works if you record your progress. Keep what works and streamline your efforts wherever you can. It will make your content marketing sharper, fresher and more likely to bring you a return on your investment.
Content marketing is one of the best ways you can reach your audience. It can motivate people to buy from you and help them become brand ambassadors for you. If you consistently employ solid content marketing strategies, you will be ahead of your competition. For more information on content marketing, please keep reading our blog. We revisit this topic regularly because of its importance to your overall SEO efforts.