Your product or service could be the greatest in the world, but if you don’t know how to generate leads, then it doesn’t matter. No one will buy it. Learning to generate leads is not that hard. In this blog post, we’ll give you some important tips that will help improve your ability to generate leads.
Directly engage with leads.
One of your top priorities as a business owner or as a business in general is to have direct customer engagement. Many businesses think that having a FAQs page on their website is direct engagement enough. We believe you need something more. To generate leads, you need to make use of live chat, forums and even help centers where your customers can ask you questions directly. You also need to make sure that someone is monitoring those areas so that they answer those questions promptly and fully. The more engaged your customers are, the more likely they are to tell other people about you and that generates even more leads.
Find leads on Twitter.
Twitter is not only a social networking site, it’s also a potential source of leads for your company. With the help of tools like Followerwonk, you can analyze aspects of information about your followers like what time they tweet so that you can be available to your followers at a time when they will see you. This can help generate leads because tweets seem to disappear from the feed as new ones come in. The easier and more often they see your tweets, the more likely they are to be interested in you and become leads.
Create Quality, Optimized Content.
Content is a great source of web traffic. You should be creating quality content with good SEO at least once a week to not only generate leads but to keep customers and potential customers interested in what you have to say. High quality content is an asset to your website. It will drive people there well beyond its’ publish date. If you continue to keep good quality content on your site, then people will stick around and these leads may become customers.
Answer Questions on Quora.
Quora is a popular question and answer site. If you see questions about your industry that you can answer, do so. Millions of people use Quora. They come from different demographics, but some of them are bound to be within your desired audience. If you answer enough questions, people will start to see you as an authority and will come to your website for even more information. This is a great way to generate leads. Remember to include your business website in your profile so when they check it, they’ll know where to go.
Comment on Other Blogs.
Chances are your product or service belongs to an industry. There are competitors out there and websites that talk about your industry in general; most of them have blogs. You should regularly check these blogs and comment on the content. You can usually include your weblink in the comment. People will see your interactions and may become interested in what you have to offer.
Engage in Guest Blogging.
You know what’s even better than commenting – guest blogging. That’s where you write an informative and interesting article on another business or industry website discussing things about your business and what you know about the industry. You can link back to the blog in your social media and generate leads from the original blogs followers. Just make sure you pick the right sites to guest blog on. You want the sites to be authoritative and well respected. Don’t just guest blog for anyone. Pick and choose who you want to share your content with. It’s important for generating the right leads.
Of course there are more ways that you can generate leads for your business. These are just a few that are relatively easy to do. The important thing to remember is that to generate leads you must engage with potential customers on the internet. You also have to have a well optimized site with quality content. For more information on this topic and many other business topics, please continue to read our blog. Solo SEO’s goal is to help small businesses succeed in the online marketplace.