Your business is on social media. You aren’t sure you’re getting the social media engagement that you should. Maybe your analytics don’t look so good. Maybe you just feel something is not quite right. Perhaps you don’t see people sharing your posts or talking about you online the way you want them to. Well, don’t worry. There are some things you can to do improve engagement in your social media channels and you can start doing them today while spending no extra money.
Sounds too good to be true? Read on.
First, you should know your audience and why they’re using the platforms you’re on. If your Facebook audience likes news, then post newsworthy items to your Facebook page. Your Instagram audience wants to check out neat pictures. Showcase some cool pictures of your business and products on your Instagram account. Give your specific social media followers what they crave and they will respond to you.
You should also have an idea about what your audience does away from social media. For example, do you sell outdoor products to dog lovers? Great! Showcase more dogs in your posts. You can show a dog on a hike with his or her owner. If your audience likes dogs, the inclusion of more dogs on your feed, will make them more likely to stop what they’re doing and look at what you have to say.
Another great way to get social media engagement is by being funny. People love a sense of humor. If you show that you have a sense of humor in your posts, then people will respond. Humor is definitely a way a brand can promote themselves online and keep people engaged. One brand that did this well was the Dollar Shave Club. Their commercial went viral because it was humorous and got millions of views. If people like what you share, they’ll share it with their friends and then those friends will share with those friends and so on.
Emojis are a great way to get people engaged. People love emojis. If you put something funny on your site, use a laughing emoji to let people know that it’s not only ok to laugh but it’s encouraged. There are hundreds of emojis you can use and each conveys a different sentiment or activity. By using an emoji in your posts, you can help set the tone for how people should react. This will increase your social media engagement because people won’t wonder what to do with your post. They’ll just know.
Why not ask for a specific reaction? This works especially well on Facebook. Facebook has different reactions to posts. You can hold a contest with an award for people hitting the ‘love’ button on your post. This will encourage people to do just that and the award can be something small or simple.
Focus on your content. How about teaching people something new or giving them some facts that they will appreciate? When you teach someone something, they will be more likely to share it with those they know. This can also help you, if you do it right, get more clicks back to your website so people can learn more about your industry and your business itself. Don’t give it all away on social media. Use it as a teaser. That’s likely to get the most engagement.
Finally, you can increase social media engagement by using videos. You want to be the big thing that everyone’s talking about. A video is a great way to do it. Who knows you may even have a video that goes viral.
Well, there you have it – some simple ways to increase social media engagement. Check back often for more social media tips.