You’re working on your search engine optimization (SEO). You’re working hard on it. How do you know if your SEO is successful or not? Successful SEO is not always clearly evident so we’ll give you some things to look at so you can see some measurable results. This will help you determine if you’re engaging in successful SEO and, if you’re not, we’ll tell you that you need to step up your game.
Analytics are an integral part of successful SEO
Successful SEO gets results. However, you must learn how to capture the correct intel and measure your results. To obtain the proper information, you’ll need to know what metrics are most important and what information they will provide you with about the SEO progress you’re making.
Which metrics should you measure?
The main goal of SEO is to drive organic traffic to your website. The more organic traffic you get to your website, the more successful your SEO. Traffic, therefore, is a vital metric for you to be tracking. However, traffic means more than just counting the total number of visitors that come to your site. You need to understand that your website traffic comes from many different search engines. It’s not just Google. The combined information is important, but you might want to break it down by search engine. This will give you additional insights into how successful your SEO is. Monitoring website traffic can also help you develop unique strategies for specific search engines.
You should also know that not all online traffic is from the search engines. People might come directly to your site by typing in the address, through links provided on other sites or via referrals. You need to learn how to differentiate this traffic from your search engine traffic to get a more accurate picture of your overall SEO success. Remember, you’re searching for organic search traffic. That’s traffic that comes from people that searched online for something and choose your page from the search results they received. There are many tools to monitor traffic. Google Analytics is but one.
Time Spent on Page
The amount of time someone spends on your page is a good indicator of how successful your SEO is. It tells you the quality of the user experience. The more time spent, the better it is for you; it generally means that your content is of high quality and you’re site is interesting to the end user.
Your keyword ranking will let you know how well your pages rank when compared with others sites when someone searches for a specific keyword. To track your keyword ranking, you need to know what the relevant keywords for your individual website pages are. In addition, you’ll want to know your rank at the time when you first start using the keyword. That way you can track your progress over time. Remember to look at the success of your primary and secondary keywords so you get an overall picture of how successful your SEO is.
People will be accessing your website from a variety of sources. Mobile is becoming the most common way for people to search for websites. If your page only provides a good experience for people viewing your site on a PC, then you are going to miss out on a lot of opportunities from mobile device users. Make sure your site is optimized for mobile usage.
Your conversions give you insights into how many visitors turned into paying customers. To get the most useful information, you should check your conversions by the different search terms and phrases that bring visitors to your site. You will want to spend more time focusing on the more lucrative terms to maximize your SEO success.
These are just some of the ways that you can check how successful your SEO is. They are not the only factors that indicate SEO success. To see the full line of DIY SEO tools we offer at SoloSEO visit our website at http://www.soloseo.com.