Is it worth the time and money for business owners to learn search engine optimization (SEO) on their own? This is a question that is not that simple to answer, but it is worth thinking about. Many business owners think that learning SEO is not a good use of their time or money. They’d rather hire a SEO agency or use an in-house team. They think SEO will just take care of itself and they may not ascribe that much importance to it.
The truth is that SEO is a very important factor in generating new customers and retaining current customers. Why? SEO, is a specific set of processes and procedures designed to increase your website search engine rankings. Most people now search for businesses online using their mobile devices, laptops, and desktops. Without good SEO you are at a significant competitive disadvantage.
SEO can be challenging. It takes time to do proper keyword research. It takes time to optimize your website navigation and structure so those keywords are found. It takes time to write relevant content and ensure that you do it on a regular basis. Link building and social media updates also take time. Yes, all of these important activities take time, but the bottom line for your bottom line is that it is worth it.
But why can’t a business owner just delegate these tasks to an employee or an agency? Why must business owners learn SEO?
The fact is that SEO matters to your business. As a business owner, you should know something about SEO because of its importance. Your business is important to you. Shouldn’t something that can positively impact your bottom line so effectively also be important to you? Yes. Business owners should learn SEO but they don’t have to be experts. As long as you, as a business owner, have a rudimentary understanding of SEO, you are well on your way to making sure that your business has a solid digital marketing strategy.
You may delegate the day to day tasks of SEO to an employee, department, or agency. That’s fine. However, you should learn enough SEO to make yourself conversant in the topic and understand what’s going on with your company’s efforts. You may want to make decisions on strategies and look at analytics just like you would look at financial statements.
As a business owner if you learn SEO, you will better understand the digital landscape. You will better understand what your customers are looking for online. You will better understand how to make your website attractive and SEO friendly so that more customers who are searching for what your business offers can find you online. When done correctly good SEO nearly always creates more revenue opportunities for your businesses. That alone makes it worth your time and money to learn SEO.
SEO is an important factor for business success in the 21st century. Good SEO is more relevant than ever. Internet searches continue to increase. As a business owner, you want to make sure that you stay relevant and on top of your game. By learning SEO, you can do just that.
Solo SEO has the tools you need to succeed at DIY SEO at whatever level you want to go to. The tools are user-friendly and will help you learn SEO as well as help you make the right SEO decisions for your business. For more information, go to www.soloseo.com.