Negative SEO is real. However, the threat of negative SEO is remote. It can also be daunting. First let’s define what negative SEO is. Negative SEO is a set of activities aimed at lowering a competitor’s ranking in search results. These activities often occur off-page and include activities like building unnatural links to the site and reposting its content. Google hates duplicate content. In some cases, negative SEO can include on site activities like hacking the site and modifying its content. In this article, we’ll go over some negative SEO activities and let you know how you can stay safe from them.
If you inadvertently link to one or two spammy sites that generally won’t have a major impact on your SEO rankings. Negative SEO attacks usually involve building links from a group of interconnected sites, or link farms. Most of these sites use the same anchor text. These exact-match anchors may be completely unrelated to the site under attack, or they may include a niche keyword that makes it look like the site’s owner is manipulating it.
You can’t really stay safe from an attack like this, but you can learn to spot it early. If you spot it early enough, you can reverse the damage. You must regularly monitor your profile link growth. Solo SEO has tools that will let you keep track of your links as well as the number of referring domains. An unusual spike in either of these numbers and you’ll know about it. There’s also a tool known as SEO SpyGlass that allows you to disavow the links so that they will no longer show up on those sites.
Scraping your content and copying it across other sites is another way a competitor can ruin your search engine rankings. When Google finds duplicate content across several sites, it usually picks up one version to rank. Most of the time, Google is clever enough to find the content’s origin. Sometimes, they find the ‘stolen’ version first. That’s why scrapers automatically copy new content and repost it immediately.
You can use Copyscape to find duplicate content. If you do find that someone has put up your content on their website without your permission, you can contact the webmaster and ask them to take it down. If that doesn’t work, you can report the scraper via Google’s copyright infringement report.
Modifying Your Content
A competitor might try to get in and change up your content. You’d think this would be easily noticeable, but sometimes you can only find the changes in your code. Sometimes, they’ll try to modify it by redirecting it to their website so they get all your organic traffic. This is not really a threat for most small businesses. However, sites with a high profile and high authority could be attacked to give some of that authority to the competitor’s website. For the site under attack, such redirects are not a temporary inconvenience. If Google finds out about it before you, they can penalize your site for ‘redirecting to a malicious website.’
You can stay safe with our Solo SEO tools. We have a site auditor that will let you know if anything unusual is going on. We send you regular, monthly reports. Of course, you can go into your Solo SEO console and check out your site any time you want. This way you can stay on top of negative SEO and nip these activities in the bud.
Yes, we know that negative SEO is real. We know that our tools can help you avoid being attacked by it. We hope you’ll consider using our tools to help avoid negative SEO. Visit our page at https://www.soloseo.com/index.html#pricing for more information.