You are in the business of attracting links to your website. Why? Well, attracting links to your website will increase your page’s authority and improve your SEO rankings. Link building remains a vital and valuable SEO skill. If you wish for high page rankings for searches which are common to your business, your brand and your products, you can’t neglect the link building process. You only want high-quality links that will improve your ranking.
How can you attract these high-quality links to your website? There are a few ways you can go about it. First and foremost, you should have a blog on your website. Having an on-site blog is one of the best ways for you to increase your authority (both domain and page), your visibility, your traffic and even your conversions. However, you can and should do more than show your knowledge and build a dedicated audience when creating your on-site blog. Blogs are a great platform to encourage link sharing.
Blogging gives you a unique opportunity to show off your knowledge, experience, and passion for your industry with your readers while adding value and relevance to current and potential customers. A blog can also assist you in securing a position of authority in your niche and give you the ability to optimize your content with keywords that make your blog posts easier to find on the internet.
Many bloggers and media outlets are on the constant look out for well-written and high-quality content that they can share with their own readers. When you craft interesting, entertaining, relevant and engaging content, you will most likely find others reposting your blog and linking back to it.
Another way you can attract links to your website is via guest blogging. Many bloggers can use help when it comes to filling in content on their websites. As a result, you can offer your services as a guest blogger. By providing a competitor with free content, you will see two main benefits from the activity. First, you will secure links back to your website in your byline or in the text of the article. You will also gain access to the readership of the blog you are guest blogging on. This increases your visibility, traffic, and followers in the process. If you choose wisely, this could be an excellent way to gain high quality links and targeted traffic for your website.
You should also consider updated link sharing. What’s that? Well, you can make deals with other websites and blogs to share your links. In essence, you will post their links and they, in turn, will post yours. In some instances this can be very helpful in getting the quality links you need to catch the attention of search bots and boost your rankings. If you want to engage in organic linking, however, you may want to reach out to other products or brands you like via your blog without necessarily asking for anything in return. You could contact them and let them know you are promoting them so that they can share your content, including a link back to your page. You can also search for unsolicited mentions of your website or links online. If there is a mention with no link, you can go to the source and ask them to include a link with the mention. Most people will be glad to do that for you.
Of course, there are many other ways to attract links to your website, however, we believe these are three very important ones to consider. Stay tuned to our blog for more information.