Long term blogging is necessary to keep your readers engaged and interested as well as educated on your business and industry. Unfortunately, long term blogging can become tedious. How can you overcome it? Well, we’ve got some tips for you in this blog post.
The biggest problem with long-term blogging is generating new content. You can get something called ‘blogger’s block’ and not feel like you really know what to write about next. Well, there are some ways to get around this when you are a long term blogger. First and foremost, Google has alerts. They index thousands of articles every day. You can sign up for Google Alerts and add and delete topics at any time related to the projects that you’re working on. Fresh, new information will come to your inbox that can be used to get inspiration for new blogs. It’s important to include keywords relevant to your blogging goals in your alerts.
To succeed long term blogger you should have some very specific blogging goals. A long term blog should have sort of a schematic to it. That doesn’t mean that you can’t veer off topic, but there are core topics you generally stick to, deviating from these core topic when necessary. You should have a clear specific focus for your blog. You should also know what your readers expect from your blog. Another way to know what to write about is to go through your blog’s history and see what topics connected the most with your readers. What got the most hits and comments (if you use those tools)? If you know this information, you can decide to revisit the topic at a later date using a different tack. You don’t want to duplicate information. Google doesn’t like exact match content. However, similar content is not a problem.
Why not try writing a more personal blog post once in a while? If you write blogs about your business, you can inspire and engage readers. They love behind the scenes items that teach them more about who you are as a company and what you are trying to achieve. You can focus on an employee of the month and write up a blog post after you interview the employee and give people some interesting information about them. The end result – people will feel more connected to your company and your employees. This will make them happier customers and your employees will feel appreciated and special. It’s a win-win for long term blogging.
You can also gain inspiration from the sources that you follow. There’s no shortage online of material. Content is everywhere. Almost every article online can point you in a new direction so spend some time reading back articles or newsletters you may have missed on those blogs and sources you follow.
Finally, check out your readers’ feedback. Do they ask you questions? What type of concerns do your readers have? You can write great blogs that answer your readers’ questions and it will serve two purposes. You’ll have new content and they’ll have a greater understanding of how your business or industry works.
As you can see, there are many ways that you can keep your content fresh when you’re blogging long-term. You just have to look a little for inspiration. It’s not hard and it’s very necessary to keep your blog interesting and engaging. For more information on blogging and digital marketing, stay tuned to our blog. We frequently focus on these topics. We’d love to hear from you too. You can comment on our content at our Facebook page located at https://www.facebook.com/SoloSEO/.