Most business owners have marketing strategies, which is a good start to the whole digital marketing process. However, have you prioritized your marketing strategies? If not, you should. Every business owner should prioritize their marketing strategies. How you prioritize your marketing strategies will be unique to you and your business structure.
Building your brand identity
Your brand is your marketing lifeblood. It’s how people know and relate to you. You need to have a shareable and recognizable identity. Work on your logo, first. If it’s not good, redo it. Remember to be consistent in your branding. It is your identity as a business and an important marketing strategy in and of itself. A good logo:
Establishes and communicates your corporate identity. Your logo is all about you and your business. It conveys what you want to convey to the populace.
Creates a lasting association between the image and your product/service. A strong logo creates an association with something greater than your business.
Differentiates your brand from competitors. You don’t want your logo to be similar to a competitor. You want it to stand out so your business will stand out.
Keeps your brand visible even when there are downturns. A good logo will remain recognizable even if your company hits hard times. People will still associate it with you and will come back to you when they’re ready.
Evokes an emotional response in customers. A good logo will hit people emotionally. Good logo designers know how to manipulate colors and shapes to elicit the emotional response you want.
Provides you with merchandising opportunities to further your brand. Your business may not be in the position to earn money off of its branding; however, your logo should ensure that if the opportunity arises, your business is ready for it.
Create an effective, exciting website that follows SEO best practices
There are so many studies out there that prove that consumers use online information to make decisions about purchases. Your website needs to be found when people are searching for businesses like yours. You do this by optimizing your content, your navigation and your URLs. Use targeted keywords on each of your web pages. Ensure that your website is built solidly, loads quickly, and keeps people’s attention.
A good website is like a brochure for your business. It will provide people with enough information for them to make a decision as to whether they want to work with you. Your website is a portal to drive sales. SEO is the way you get people to find your website. An effective website needs to be part of any solid marketing strategy.
Establish a vibrant email list.
Yes, email marketing is still a good way to get your message out to people. Email marketing is an effective and low cost way to market to targeted groups. Good email marketing campaigns result in increased brand awareness and sales. Email marketing can also give you important information you can use in future marketing decisions. Use performance data such as open and click-through rates to track consumer interaction with your email campaigns.
Effective email marketing starts with a quality email list. There are many ways for you to build your list. Why not capture emails through your website by asking for customer emails when they make purchases or perform other actions? As your list grows, a good marketing strategy is to segment it to target relevant products or services to different groups. You should also automate welcome and follow-up emails to keep customers informed about special offers, new products or services and other company happenings. Email marketing is an effective marketing strategy that every business should focus on.
We hope that these marketing strategies every businessperson should prioritize have helped you to decide what you need to focus on from a marketing standpoint. In business, it can be difficult deciding where to spend your marketing time and effort. If you prioritize these marketing strategies, you should be well on your way to marketing success. Solo SEO’s toolbox can help you define and refine your SEO marketing strategies. This is an important aspect of digital marketing. Contact us today for more information on how we can help you with your marketing priorities. We’re always happy to help.