If you are new to Internet marketing, you may have heard about the importance of SEO. You may also have heard others talking about how effective a PPC campaign can be. While these statements are both true, it is hard to get the most from these marketing techniques without a basic understanding of what they are. With that in mind, let’s take a look at the differences between SEO and PPC. (more…)
SEO is an ever changing process. This means you need to keep up with the changes if you have the slightest chance of ranking in 2016. Traditional methods are beginning to work less and less due to search engines becoming smarter and webmasters having less control over which keywords will rank. Below are several ways and factors that come into play when ranking in 2016. (more…)
SEO can feel mysterious for those of you who do not have a technical background in the subject. However, it is still a critically important aspect of online marketing. SEO is one of the biggest ways to affect the traffic to your brand’s website. That is why SEO can make or break your business. If those three letters have always been elusive for you, this post will clear it up using non-technical language that still shows you why SEO matters. (more…)
Search Engine Optimization (SEO ) is crucial to success with any internet based business or blog. It’s also a bit of a mystery to people who are new to writing content online. SEO for beginners is here to make life a little easier.
Google’s local ranking factors are certainly one of the most crucial studies for small businesses and search marketers attempting to optimize local search. Local SEO is perhaps the most fundamental marketing tool for local businesses, and careful search engine optimization can drastically improve your rank on Google and other search engines.
The world of search engine optimization is always changing, and many people want to know what 2016 has in store. In the past, all you had to do to rank well in the search engine results page was write an article that used the same keyword over and over. People did not respond well to this poorly written content, and it did not take long for search engines to catch on. When they did, they changed their page ranking systems.
With mobile internet browsing slowly overtaking desktop and laptop browsing, business owners and marketing experts alike are switching to mobile ideas that can revolutionize how search engine optimization works. Many of the successful eCommerce businesses such as Amazon and Apple have already begun to cater their strategies towards captivating a market of individuals that browse their products and services on a smart device as opposed to a desktop. In this article you will learn about mobile SEO and how to correctly implement it to expand your products, customer base, and services.
Google recently released a new search algorithm known as the Google RankBrain, and many people are already asking questions about it. The main purpose of this algorithm is fairly simple, so there is no need to worry that it will cause any serious upheavals in anyone’s daily online routine. Here we will cover the basics of the Google RankBrain algorithm so you are informed and ready for what’s ahead.
Mobilegeddon sounds pretty scary, right? But should you be scared? Absolutely! If your site is not up to speed on being mobile friendly, it’s time to kick that mobile website into gear. In March and April of 2015 alone there was a 4.7% increase in mobile friendly sites across the Internet, meaning a lot of people were following in step. If you haven’t already, you should consider following the crowd.