Do you want to learn how to do Search Engine Optimization (SEO), but you’re not sure how to get started? You’ve heard that Do It Yourself Search Engine Optimization (DIY SEO) can save you lots of money while increasing your bottom line. Can it? Well, yes, learning how to do SEO yourself can save you money, and if done correctly should increase your bottom line. Hiring an SEO firm to do your search engine optimization for you can be very expensive. It does take time to perform DIY SEO, but for most small to medium sized companies DIY SEO is generally the most viable and profitable option. For larger companies, having someone on staff that actually has an in depth knowledge of SEO is vital in determining if you are getting value from your SEO firm. In other words, there are benefits to knowing how to do SEO for those on a tight budget as well as those verifying value from outside SEO firms.
Doing SEO and Search Marketing in general without doing Analytics is like trying a new diet and never looking in the mirror or stepping onto a scale.
During the last few months in developing Analytics App I’ve really “re-discovered” Analytics for myself. I thought I knew a lot about web analytics already, but then I really immersed myself into the topic and have learned a ton of new things, some of which I have yet to implement (because there really is so much you can do). I was also accepted to speak at SMX Analytics in Toronto, March 31 – April 1, 2009 in the “Up Close with Google Analytics” session, so I’ve been doing more and more to make sure I can give out some real substantive info during my presentation. (If you’d like to go to SMX Analytics, use SPEAKSA as a coupon code for 15% off!)
Creating a video can be an exciting way to add content to your site. Not only does it appeal to your customers’ visual senses, but it allows you to tell a unique story or point of view that can draw them in. While everyone knows that first rule for creating a video for the web involves quality and value for your customers, there are other things that you can do in order to optimize your video for SEO purposes. Use the following hints as strategies that will help your video rank higher on search engines.
DIY SEO might be something you’re interested in. Unfortunately, if it’s not done right, you could inadvertently hurt your search engine ranking. You don’t want DIY SEO to get you into trouble with search engines. You must steer clear of ‘Black Hat’ (or bad) SEO practices. Without the proper technical support, you might not even know what you’re doing wrong.
YouTube presents video content in a social setting, giving you valuable marketing opportunities. Learning how to create and publish videos on YouTube requires a minimum level of expertise, but harnessing the power of videos requires SEO skills that differ from the skills necessary for traditional SEO.
How can you get affordable SEO services for small businesses? As a small business owner, you must know that you need affordable SEO services. Search Engine Optimization, or SEO, can make a big difference in your business’ profitability. More and more people are searching for businesses online. Without optimizing your business’ keywords and content for your company website means you won’t be found when people who want your services are looking for you.
Since content is still king when it comes to SEO and getting traffic, it is important to be able to get a lot of it quickly. Google loves content and you want to produce a lot of it. You do not need, however, to continuously think of and write new material all the time. Instead, you can save money and time by repurposing your existing content, and there are many ways to do it.
Why do you need an online presence for your small business? Simply stated online exposure of your small business translates into website traffic, some of that traffic will become leads those leads become potential customers who purchase your products and/or services. Of course, none of that will happen if you merely have a website. You need to use Search Engine Optimization, or SEO as it is commonly known to get the most out of your company website. Solo SEO can help optimize your web presence so that you get seen by the search engines and, as a result, your online business will be viewed by more potential customers.
Keywords are a tricky thing. First, picking the right keywords is a challenge and process in and of itself. But then even after you have a list of keywords, it’s just a list and does you no good unless you build your SEO strategy on top of it. The first step to implementing SEO after selecting your focus keywords is optimizing the content on your site for those keywords. Let’s break it down to three easy steps.