You may not realize this, but you need to market your business on social media. Social media is now a popular medium for businesses to market in. More than a billion people are now on Facebook alone. Research shows that nearly 2 in 3 adults use social media. Without a targeted social media campaign, you could be losing out on a lot of potential leads and customers.
Google announced Accelerated Mobile Pages (AMP) in October 2015. Google AMP is an accessible framework for creating fast-loading mobile pages. Google AMP is an open-source initiative that is designed to enable publishers to easily improve the speed and the user experience for their mobile users without sacrificing any ad revenue that they may rely upon.
Most business owners have marketing strategies, which is a good start to the whole digital marketing process. However, have you prioritized your marketing strategies? If not, you should. Every business owner should prioritize their marketing strategies. How you prioritize your marketing strategies will be unique to you and your business structure.
Building your brand identity
Your brand is your marketing life blood. It’s how people know and relate to you. You need to have a shareable and recognizable identity. Work on your logo, first. If it’s not good, redo it. Remember to be consistent in your branding. It is your identity as a business and an important marketing strategy in and of itself. A good logo:
Establishes and communicates your corporate identity. Your logo is all about you and your business. It conveys what you want to convey to the populace.
Creates a lasting association between the image and your product/service. A strong logo creates an association with something greater than your business.
Differentiates your brand from competitors. You don’t want your logo to be similar to a competitor. You want it to stand out so your business will stand out.
Keeps your brand visible even when there are downturns. A good logo will remain recognizable even if your company hits hard times. People will still associate it with you and will come back to you when they’re ready.
Evokes an emotional response in customers. A good logo will hit people emotionally. Good logo designers know how to manipulate colors and shapes to elicit the emotional response you want.
Provides you with merchandising opportunities to further your brand. Your business may not be in the position to earn money off of its branding; however, your logo should ensure that if the opportunity arises, your business is ready for it.
Create an effective, exciting website that follows SEO best practices
There are so many studies out there that prove that consumers use online information to make decisions about purchases. Your website needs to be found when people are searching for businesses like yours. You do this by optimizing your content, your navigation and your URLs. Use targeted keywords on each of your web pages. Ensure that your website is built solidly, loads quickly, and keeps people’s attention.
A good website is like a brochure for your business. It will provide people with enough information for them to make a decision as to whether they want to work with you. Your website is a portal to drive sales. SEO is the way you get people to find your website. An effective website needs to be part of any solid marketing strategy.
Establish a vibrant email list.
Yes, email marketing is still a good way to get your message out to people. Email marketing is an effective and low cost way to market to targeted groups. Good email marketing campaigns result in increased brand awareness and sales. Email marketing can also give you important information you can use in future marketing decisions. Use performance data such as open and click-through rates to track consumer interaction with your email campaigns.
Effective email marketing starts with a quality email list. There are many ways for you to build your list. Why not capture emails through your website by asking for customer emails when they make purchases or perform other actions? As your list grows, a good marketing strategy is to segment it to target relevant products or services to different groups. You should also automate welcome and follow-up emails to keep customers informed about special offers, new products or services and other company happenings. Email marketing is an effective marketing strategy that every business should focus on.
We hope that these marketing strategies every businessperson should prioritize have helped you to decide what you need to focus on from a marketing standpoint. In business, it can be difficult deciding where to spend your marketing time and effort. If you prioritize these marketing strategies, you should be well on your way to marketing success. Solo SEO’s toolbox can help you define and refine your SEO marketing strategies. This is an important aspect of digital marketing. Contact us today for more information on how we can help you with your marketing priorities. We’re always happy to help.
As a small business owner, should you consider having a digital marketing strategy? The answer, in a nutshell, is yes. You should not only consider having a digital marketing strategy, you should have a digital marketing strategy and make constant adjustments and improvements. In this day and age you need a digital marketing strategy or you will be at a significant competitive disadvantage. Your competitors have a digital marketing strategy. If you don’t want to lose business to them, you need to create one yourself.
Can you do digital marketing without a strategy?
Yes, you can do digital marketing without a strategy, however, chances are high that you won’t be as successful, particularly in the long term. Many businesses don’t have a clear cut digital marketing strategy. A digital marketing strategy tells everyone including yourself that you take digital marketing seriously and that you understand that it is an important part of today’s marketing landscape. Businesses need a good digital marketing strategy to succeed online.
Why you should consider having a digital marketing strategy?
There are many reasons why you should consider having a digital marketing strategy. We’ll focus on four here. First and foremost, you should align your digital marketing strategy with your larger business goals. What are your biggest business goals and how can digital marketing help you achieve them? Whether you’re focused on acquiring new customers, taking your products or services into new markets, or building brand awareness for your company, a solid digital marketing strategy can help. Your digital marketing goals will determine which tactics, channels, messages you need to focus on to generate real, measureable results.
Second, successful digital marketing strategies require the right resources. When you have a solid digital marketing strategy that includes resource expenditures, you’ll more fully understand the scope of what it will take to accomplish your goals.. You may need staff time, a bigger budget or even IT resources to accomplish your digital marketing goals. Without a clear digital marketing strategy, you won’t even begin to know what you need to accomplish your goals.
Three, with a solid digital marketing strategy, you can minimize duplication and waste. Digital marketing can assist with or even replace some other marketing strategies. You may be able to email brochures instead of sending them via snail mail. Perhaps you want to have one social media account per channel for your business and one person managing the entire operation for consistency of content and message. Companies that have clear digital marketing strategies know what to focus on and what parts fit where.
Finally, you’ll want to continually improve your performance. Digital marketing is easy to adjust based on analytics. At Solo SEO, we have the tools to help you see where you are and where you need to go. You will want to measure the ROI (return on investment) of your digital marketing strategy regularly. You’ll probably be surprised at how good it is. Digital marketing gets results. That’s one reason why it’s so important. Knowing what matters most to you will help you figure out what to do next. It will also help you find the right analytics to create smart, data-driven feedback loops.
You need a solid digital marketing strategy in this day and age to stay competitive. Digital marketing is very important for your bottom line. It brings in new customers and helps you retain and engage old customers. It’s really vital for doing business in the 21st century. If you have questions about how Solo SEO can help you with your digital marketing, please contact us.
When you write a post, you want it to be interesting enough to get people to share it with everyone they know. How do you create a share-worthy post? There are a few things that people respond to in the things they read. The best posts are ones that include either something people can relate to or useful information that they can’t get anywhere else.
Is it worth the time and money for business owners to learn search engine optimization (SEO) on their own? This is a question that is not that simple to answer, but it is worth thinking about. Many business owners think that learning SEO is not a good use of their time or money. They’d rather hire a SEO agency or use an in-house team. They think SEO will just take care of itself and they may not ascribe that much importance to it.
The truth is that SEO is a very important factor in generating new customers and retaining current customers. Why? SEO, is a specific set of processes and procedures designed to increase your website search engine rankings. Most people now search for businesses online using their mobile devices, laptops, and desktops. Without good SEO you are at a significant competitive disadvantage.
SEO can be challenging. It takes time to do proper keyword research. It takes time to optimize your website navigation and structure so those keywords are found. It takes time to write relevant content and ensure that you do it on a regular basis. Link building and social media updates also take time. Yes, all of these important activities take time, but the bottom line for your bottom line is that it is worth it.
But why can’t a business owner just delegate these tasks to an employee or an agency? Why must business owners learn SEO?
The fact is that SEO matters to your business. As a business owner, you should know something about SEO because of its importance. Your business is important to you. Shouldn’t something that can positively impact your bottom line so effectively also be important to you? Yes. Business owners should learn SEO but they don’t have to be experts. As long as you, as a business owner, have a rudimentary understanding of SEO, you are well on your way to making sure that your business has a solid digital marketing strategy.
You may delegate the day to day tasks of SEO to an employee, department, or agency. That’s fine. However, you should learn enough SEO to make yourself conversant in the topic and understand what’s going on with your company’s efforts. You may want to make decisions on strategies and look at analytics just like you would look at financial statements.
As a business owner if you learn SEO, you will better understand the digital landscape. You will better understand what your customers are looking for online. You will better understand how to make your website attractive and SEO friendly so that more customers who are searching for what your business offers can find you online. When done correctly good SEO nearly always creates more revenue opportunities for your businesses. That alone makes it worth your time and money to learn SEO.
SEO is an important factor for business success in the 21st century. Good SEO is more relevant than ever. Internet searches continue to increase. As a business owner, you want to make sure that you stay relevant and on top of your game. By learning SEO, you can do just that.
Solo SEO has the tools you need to succeed at DIY SEO at whatever level you want to go to. The tools are user-friendly and will help you learn SEO as well as help you make the right SEO decisions for your business. For more information, go to www.soloseo.com.
Will learning how to do search engine optimization (SEO) increase your business’ productivity? Should business owners learn how to do SEO? At Solo SEO we believe the answer to both of these questions is Yes.
SEO isn’t a fast and easy fix. It doesn’t happen overnight. Learning how to do SEO doesn’t either. It can take time, effort and money to learn how to do SEO properly. However, at Solo SEO we think it’s well worth the effort.
No matter what your business, people are searching for it through their smartphones, laptops, and other devices. The better your SEO, the more likely that potential customers will find your business online. That makes them more likely to become actual customers and improve your bottom line.
What is SEO?
SEO is a collection of digital marketing tactics that, over time, improve a company’s online presence. A businessperson should learn how to do SEO even if it is only to make sure that the agency they hire is doing a good job. Good SEO doesn’t happen overnight. It can sometimes take six months or longer for you to see any significant measurable results. Learning how to do SEO will give you the patience it takes to let SEO do its work.
If you learn how to do SEO, what can you do for your business?
Well, when we’re taking about small business especially, SEO is a combination of tactics that will help you improve your search engine rankings. You want to be ranked in the first page of a search engine’s results. Search Engines like Google and Bing are used millions of times a day and you want to make sure that you’re found when people are looking for something just like your business offers.
You will want to know how to structure your website for solid SEO results as well as insuring the user experience keeps potential and actual customers on your webpages. Naming your pages using keywords is a good way to get users to the right place. You also want to do stellar keyword research to make sure that you are ranking for the search terms that people actually use when they are looking for your business. You also want to make sure that your content is spot on. It needs to be geared towards keywords, with at least 500 words per page. You can’t have grammatical errors. You must put forth good content and do it regularly, preferably weekly (more if you can manage it.). You’ll probably want to have a blog on your site where you can easily add new content relevant to your industry.
You will also, as a business person who has learned how to do SEO, focus on link building. This is where you get quality links on your website that link back to other businesses or industry-focused websites that will add value to your website, and thus, to your SEO. You also want to engage customers on social media. It’s a growing SEO tool. Finally, you’ll want to understand the analytics of SEO that will show you where you currently stand and where you need to improve.
Why is learning how to SEO worth it for a business owner?
As a business owner, you want to know everything you can about your business. When you learn how to do SEO, you will learn another aspect of your business. It’s going to take some time and effort, but it’s well spent. Learning how to do SEO should increase your bottom line, it should bring you more customers and help you understand the digital landscape. You really can’t afford not to learn how to do SEO.
If you want tools that will help you with your SEO efforts, Solo SEO can provide those for you. We don’t teach you how to do SEO, but we make it easier for you to engage in SEO activities. We also provide you with analytics so you can work on improving your SEO all on your own. Visit us today at www.soloseo.com for more information.
Should you focus on learning search engine optimization or should you hire someone to do search engine optimization for you? This is a question that every business owner who understands the importance of top search engine rankings must ask themselves. Choosing Do It Yourself Search Engine Optimization (DIY SEO) vs. hiring someone is not always a clear cut choice. There are advantages and disadvantages to both choices. However, here at Solo SEO we think we have the perfect middle path for small business owners that will help you learn SEO while giving you a suite of tools to help you get the best results possible.
Should I Learn SEO?
Truthfully, every business owner should have a basic understanding of SEO. SEO is the process of optimizing your website to get the highest search engine ranking possible. You must have a website in this day and age to succeed as a business even if you do all of your business locally. It’s just a fact. The vast majority of people now get their business information online. You should also make sure that your website is optimized for mobile devices because now more people use their mobile devices to do internet searches than those that use a computer. You don’t want to be out of the loop when people are searching for you.
It would be as if you didn’t exist. We all know what that would mean for your business, and it’s not good. As a business person, you should have a rudimentary understanding of what SEO is and how it affects your bottom line. SEO can drive people to your business so that they visit your website and if your offer is right become customers.
How does SEO get you more customers?
When your website is optimized for the search engines, people can find your business when they search for key terms or keywords that are related to your business. Your business show up in the search engine results as if by magic – but we all know it takes a lot of work and effort to be at or near the top on competitive search engine terms. SEO will rank your business by relevance and the higher your relevance the more perceived importance your business has.
Why Should You Know SEO?
Knowing what search terms people use to try and find your business is critical to good SEO. You need to optimize your website in such a way that people will find your business when they type in those keywords. You should understand the importance of good quality content. You want your pages to have the right amount of content and you want to update your content regularly. You may want to do this yourself or have someone on staff write your content for you, but you will at least want to check in on it from time to time. If you understand at least the basic tenets of good SEO, it will be easier for you to manage your overall business.
What if you hire someone else to do your SEO for you?
It’s fine if you decide to have someone else do your SEO for you, but, as a business owner, we think it’s important that you at least understand the basics of what that firm will do for you. If you hire an SEO firm, you want them to work on the content, the URLS, the keywords and the link-building. You want them to help you improve your search engine rankings. You want to see measurable results.
You are paying for it, after all, one way or another.
At Solo SEO we think the best solution is for you to do your own SEO and hire us to give you the tools to do it right. Our tools help with keyword planning, link building and content preparation. We provide you with what you need to do DIY SEO right. You get to control the results and see them in real-time. You get analysis that helps you keep a leg up on the competition. That’s the Solo SEO difference. We empower you to do SEO like a pro. Visit us today at www.soloseo.com.
Digital marketing is important for your brand. It’s how you showcase your wares to the world at large. You should be aware of digital marketing trends so that you can use them to your advantage in your marketing efforts. Digital marketing is not a difficult aspect of your business, but it’s ever-changing. You should always keep abreast of the digital marketing trends so you know what to do to stand out from the competition.
Since the advent of the Internet, endless new possibilities have opened up to creative and skillful entrepreneurs across the world. From the comfort of your living room, you can now readily access an astronomical audience. However, it’s worth noting that 90 percent of new websites fail within four months. While this can seem discouraging, the important thing to examine is why this occurs. Developing a clever URL and obtaining a domain name is just the start of an ongoing process. Just because you have a website available for people to see doesn’t mean they’ll ever come across your information. It takes regular SEO maintenance, and this beginner’s guide to SEO can increase your chances of success.