Photographers are creative people. Technical matters sometimes don’t come easily. However, SEO is less technical than it used to be. It’s very easy to learn. We’ve got some SEO tips for photographers that are easy to implement and may even be a little bit fun. They’re certainly can give your photography business a lift in search engine rankings and improve your bottom line.
One domain is best.
One of the best SEO tips for photographers is that having one domain is best. Some photographers like to spread out their internet presence on different sites and may blog on one site, keep their portfolio on another and have business information on a third one. They link back to their websites on the main domain, but this can be confusing for customers and for Google. The way to get the most authority for your website is to have a single domain. It’s simple to put your portfolio, your contact information and your blog on one domain.
Do some planning and keyword research.
Everyone who has a website and wants to optimize it for search engines needs to do this step, not just photographers. The best thing you can do is to generate a list of relevant keywords. You can check the keywords in our pro tools. We will even help you come up with keywords. Learn more about the most relevant keywords as found by competition and volume by searching for them online yourself. You will want to study your competition to see which keywords they use and how they rank for those keywords. Plan on including these ‘winning’ keywords in your content going forward either in your blog or by updating your content.
Utilize social media.
Yes, SEO and social media are interrelated. Using social media is one of the best SEO tips for photographers not currently using social media. You can link to your social media profiles on your website so people will know where to find you on Instagram, Facebook and other relevant social media sites. Make sure to post regularly to your social media accounts; we suggest posting at least once a week. Link back to your site when you post a new blog or update content, information, or your portfolio. Make your social media posts actionable and interesting. Be consistent with your posting. Don’t just disappear from the social media channels. People want to see you there and see you often. Keep your posting consistent.
Use keywords in your URLs and titles.
When naming a web page, you should include keywords. This goes for the URL as well. The URL is the link that people will use when trying to find you. If you have the keyword in the URL, then it’s more likely to rank on the search engines and be found when users are looking for it. When titling your page, you will want to have a keyword as part of that title. It should flow naturally and be interesting to your readers. Don’t use too many characters or it won’t show up fully on the page. If you can utilize keywords in this way, it helps you plan your website and build a more SEO-friendly domain.
Overall, good SEO practices for most industries will apply to the photography industry. There are many interesting articles on our blog about search engine optimization. We invite you to read them. If you have comments, we’d appreciate it if you went to our Facebook page and started a discussion. We’re located at: https://www.facebook.com/SoloSEO/.
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