One thing to remember about Search Engine Optimization (SEO) is that it is a long-term strategy. Good SEO strategies take time, but they are well worth the effort. One major way to keep track of how you’re doing with your SEO strategies is to check on your SEO metrics. In this article, we’ll give you four SEO metrics that are vitally important for you to know. SEO metrics will help tell you if your SEO strategy is working the way you planned.
- Keyword rankings. One of the most important SEO metrics is your keyword rankings. Keyword rankings are great and easy way to check your search engine optimization strategy. If the ranking of your keywords doesn’t increase over time, that means there is something wrong with your strategy. We recommend that you look at local and long-tail keywords to maximize your chances for success. You can check your keyword ranking easily enough in Google use our tool.
- Backlink authority. Without a doubt, backlinks have a huge impact on your search engine ranking. The quality of a website can easily be judged by a search engine bot through the quality of its backlinks. The sites that link back to your site definitely reflect your standing. If high-ranking websites link back to you, then Google thinks your site is an authority on the subject. It will then rank you higher.
- Organic traffic. When your page is relevant to users and offers them solutions and information, then your website will automatically earn organic traffic. Keeping track of organic traffic is an important SEO metric for you to use. Knowing how much organic traffic you have is crucial to finding out if your SEO approach is moving forward in the right direction. You only need to check the audience overview section of Google Analytics to find out this information. Google Analytics is a free tool and it’s very handy for determining SEO metrics of all kinds.
- Pages per visitor. The final SEO metric we’ll deal with in this article is pages per visitor. While it’s important to know how many visitors visited a page on your website, it’s even more telling to know how many pages a visitor viewed during their visit. The more pages they visit, the stickier your website is. Website stickiness attracts users and keeps them hooked on your site. They are more likely to come back. You can also figure out how much time they spent on each page – the longer the better. Google Analytics can provide you with the average time each visitor spends on your site and which pages they frequent.
SEO metrics are very important for gauging how well your SEO campaign is going. The SEO metrics we mentioned will help you figure out how you are progressing with your campaigns. Based on the information you receive, you can make informed changes to your SEO campaign. We know that SEO campaigns can seem daunting, but armed with the proper information that SEO metrics can give you, you can more easily figure out what your next SEO campaign steps should be.