Google’s local ranking factors are certainly one of the most crucial studies for small businesses and search marketers attempting to optimize local search. Local SEO is perhaps the most fundamental marketing tool for local businesses, and careful search engine optimization can drastically improve your rank on Google and other search engines.
1. On-Site Content
The most important search engine optimization factor to consider is the content located on your website and its pages. Out of all of the on-site SEO factors, high-quality and interesting content is the most fundamental and important. There are a huge number of articles being published every day, and to increase your Google rank, your content will need to surpass all of your competitors’. Pick out the right keywords for your pages, and make certain that your articles are in-depth and captivating to the reader. Try to fit your keywords into your titles and sub-headers, as this will greatly improve your Google rank for those keywords. Another important factor in ranking is your site’s age, the older your site is, the easier it is to rank.
2. High-Quality Backlinks
The second google SEO ranking factor is off-site backlinks. While backlinks are nearly enough to rank some the most competitive keywords, there are a few important elements that you’ll need to know before working on procuring backlinks. At the beginning, you may think that the more backlinks you have, the higher you’ll rank. But that’s not entirely the case. While having more backlinks does help, they need to be high-quality and relevant or it may actually hurt your ranking more than help. If the backlinks you’re building look unnatural, your search engine ranking may be affected.
3. Google My Business and Social Media
When setting up a Google My Business page, make certain to provide an accurate description of your business. Try to use a keyword that helps to describe your business for the business title, but make sure it fits in, and doesn’t look out of place or irrelevant. Make sure to add relevant information describing your business, such as a short description, relevant photos and pictures, and opening and closing hours.
4. Click-Through Rate
Click-through rate or CTR is also recognized as an important Google SEO ranking factor. Click-through rate plays a major part in the ranking of your site for certain search terms. The more people click on your link through Google, the more your ranking improves. So try to make both your pages’ content and their meta descriptions relevant to the search terms you’re trying to rank them for.
5. Reviews and Social Media
Reviews may not be the most important factor when improving your Google rankings, but it definitely helps. Higher ratings and reviews can help you not only rank higher, but they can also help to draw in more visitors. Another important factor is your business’ ratings and the like on social media, including Facebook likes, Twitter followers and more. The more popular your business is on social media, the higher chance you have of ranking.
Search engine optimization and the Google algorithms are constantly changing and improving, and as that happens, our websites need to do the same.