You’ve heard that you need to have a mobile friendly website. However, you may wonder why it’s so important. The simple fact is that most internet traffic now comes from mobile devices. If you don’t have a mobile friendly website, you will lose out on that traffic and, as a result, lose out on important customers in the process. Not having a mobile friendly website can negatively impact your bottom line.
Not only is having a mobile friendly website good to get views online, it’s also important for SEO. Two aspects that Google considers when evaluating its rankings are Bounce Rate and Click Back. What are they? We’ll define them for you here.
Bounce Rate occurs when a user doesn’t click to another page on your website. The user will usually leave the page by entering a new URL or by clicking a link to leave the site.
Click Back happens when a user reaches your webpage, then realizes that they don’t want to be there for whatever reason. Maybe your design is not mobile friendly. Maybe your content is not interesting. There are many reasons. Regardless, the user clicks the ‘back’ button on their browser to get off the site to return to the original results page. Google tracks the amount of time the user spends on your site before the user clicks back.
Now, if you keep just these two factors in mind, without a mobile friendly site that users can read, they will either bounce to another site or click back to the search results. A high bounce rate is not good for your search engine results. Neither is a low click back time.
It’s important to note that mobile online shopping now exceeds PC online shopping. People spend more time shopping from their mobile devices than they do on their laptops or desktops. It appears that the number of individuals using mobile devices to access the internet is only going to continue to climb. You will miss out on all of this mobile shopping if you don’t have a mobile friendly website. That will negatively affect your bottom line.
How does this affect your bottom line? Truthfully, your customers are going to expect that you’re mobile friendly. If you don’t give them what they want, they’ll go elsewhere. You know the internet marketplace is very competitive. If a potential customer doesn’t get what they want from you, they’ll get it somewhere else, this includes a mobile friendly website.
It’s really simple to be mobile friendly these days. WordPress, for example, has templates that are already mobile friendly. You just need to choose the right templates. Remember, you want a responsive website that recognizes the device being used and that will resize itself accordingly for optimal viewing. This way you can accommodate mobile and laptop/desktop users alike. The probability is high that your competition already have mobile friendly websites or that they will in the near future.
Another problem with not having a mobile friendly website is that Google may even penalize you for it. Google knows that end users are using mobile devices with increasing frequency, if your website and content are not optimized for those devices, your search engine results may go down in ranking. If you can’t be viewed by everybody, you are not as authoritative or relevant as a site that can be. If your website is not currently mobile friendly we suggest that you begin today to make it mobile friendly. A mobile friendly website is a critical component for success in the current internet marketplace.
For more information on what you need to have success with your website, please keep visiting our blog. We are always providing you with tips and tricks to improve your business’ internet standing. We believe in small businesses and know that you can compete with bigger business with a little bit of elbow grease and a whole lot of knowledge.