DIY SEO might be something you’re interested in. Unfortunately, if it’s not done right, you could inadvertently hurt your search engine ranking. You don’t want DIY SEO to get you into trouble with search engines. You must steer clear of ‘Black Hat’ (or bad) SEO practices. Without the proper technical support, you might not even know what you’re doing wrong.
You might know a lot about SEO. You’ve read all the blogs. You’ve built your website carefully and thoughtfully based on keyword research. You’re consistently updating your site with new content. You feel like your DIY SEO is being done correctly, but is it really?
When SEO is done right, you get numerous rewards. You enjoy high search engine rankings in places like Google and Bing. You get more traffic to your web pages and you’re getting more sales than ever before. Good SEO, whether it’s DIY SEO or not, will naturally grow your brand through exposure and high quality content.
If you don’t do your DIY SEO properly, you’ll wind up in search engine obscurity. Did you know that any ranking beyond the first page significantly limits your exposure? About 5% of consumers search past the first page to begin with. Given that most searches are done on mobile devices, this cuts your chances even further of being found if you’re ranked low in search engines.
What kinds of problems could you encounter doing DIY SEO without proper technical support?
First of all, you run the risk of not choosing the right keywords to optimize. Without the proper research tools and technical support, you could spend a lot of time on misguided terms and strategies. Meanwhile, your business won’t grow and you’ll still have all of your overhead expenditures.
DIY SEO comes with certain unique risks. If you follow bad advice or make simple mistakes in the coding of your website, you could receive penalties from search engines. This is the ‘Black Hat’ SEO practices we were talking about earlier. These are things that you are doing that are not suggested or looked unfavorably upon by search engines.
If you’re focusing on DIY SEO, then you have to be the expert in SEO and your business. One place you could go very wrong is in link building. In SEO, links are used to develop traffic and create digital relationships between your site and other high (or higher) ranking sites that are relevant or complementary to your niche. Many doing DIY SEO do not know which sites are good to join forces with. If you link to a site with a poor reputation – and you may not know it has a poor reputation – your search engine ranking may go down.
To fix the problem, you may have to spend hours figuring out which link or links have caused you problems and then you would have to fix the issue and rebuild your links with better ones. With proper SEO tools and technical support, will receive the answer you need. Generally you will be able to avoid problems like this in the first place.
Other problems include a slow website and poor content. If your website doesn’t load within a second or two, then people will leave. It’s just that simple. They can find another website that does what you do that does load for them when they want it to. As for content, take the time to write good content. Make sure your website content is maximized for certain keywords, informative, and adds value to your website.
So, DIY SEO can be a good thing. However, you have to avoid some pitfalls. Without the proper technical support, it can be really difficult to maintain. We, at Solo SEO, provide the proper technical support. You can contact us for more information on how we can help your business have good SEO and be acceptable to the search engines.