Hoarding blog content might not be a good idea. Some people think that the more content they have, the better it is for their search engine ranking. This can be helpful in some instances. However, if the content is not good or outdated, then it could have the opposite effect on your SEO. By hoarding blog content you could be inadvertently harming your blog. You don’t want to do that. So, how can you avoid hoarding blog content? That’s what we will discuss in this blog.
How do you know if you’re hoarding blog content?
A good rule of thumb is to ask yourself when the last time you went into your blog and looked at all your old or outdated posts. If you look back and see several years’ worth of content that hasn’t been touched or freshened up, you’re probably a content hoarder. You need to go in and audit your blog. This is especially true if you’re in an industry that changes frequently.
Is there harm in keeping under-performing blog posts or outdated content alive on your site? Well, yes, there can be. It’s best for you to have high-performing, quality content on your blog. This is what helps you get the most organic traffic and the highest search engine rankings. Keeping low-quality or outdated content can cause more bounce backs and fewer clicks. These factors could hurt your rankings with Google and other search engines. Search engines prefer fresh content, especially when it comes to news and blog content. That’s part of the reason that Google shows the date of your blog post in their results. If it’s too old, then people won’t search for it. So, if you’re hoarding blog content, Google may assume your content is no good. This may cause your page to drop in the search engine ranking.
What kind of content should you get rid of or revise?
You should look at all the content on your blog. Discern the total number of posts that you have on your website. You should then check your analytics to see how many of these blog posts have received at least one organic visit in the last 90 days. If a blog post hasn’t received a single visit in 90 days, then that post is probably outdated or mediocre in quality. It should be removed, redirected or rewritten. This doesn’t mean that you don’t have to post new content. You absolutely do, but you need to be careful and make sure that all your blog content is worth reading.
So, how do you improve old content?
There are many things you can do to improve your old blog content and prevent hoarding blog content. First of all, you should make sure the structure of the blog post is sound. Double-check the headers, the title tags, descriptions, bulleted lists, images and so on. Make sure the structure of the content is good and that the SEO strategies you employ throughout the post make sense. Updating your images or screenshots to something more current is something to consider. This will freshen up a blog. Look at the comments on your blog. Often times, you’ll find information that is missing in the original blog post and you can go back and add it in. This will show people you’re listening to them while making your content better. When you revise the blog post, you can change the date on it in your content management system and it will appear higher in your posts. You will want to promote your revised content online in various ways. Social media is just one way to do that. You can also contact commenters and influencers to see if the “new” post is worthy of their attention. Updating content will breathe new life into an old blog post.
So, now you know that hoarding blog content is not a good habit. Not only should you concentrate on creating fresh new content regularly but you should also revise and refresh older content whenever you can. You want to keep your blog as vital and active as possible. For more information on how to do that, keep reading our blog. We update our information regularly to keep you in the know.