The success of many startup companies boils down to their SEO and online marketing plans. Unfortunately, many startup founders have no idea how to create and implement SEO and online marketing plans. In this blog we will discuss the basics of a successful SEO and online marketing plan.
Define your target market. You need to ask yourself who makes up your customer base and why they would buy from you? If you can answer these two basic questions at least in part, then you can begin to target your messaging and your marketing to these people. When you hit the right market, you get the right traffic and you are more likely to get sales.
- Decide what keywords you’re going to use. Keywords are critical to your SEO and online marketing plans because these are the phrases that your potential customers use to search for the products and services you sell. You need to determine specifically which keywords they use and build your online marketing strategy around those keywords. Good keyword research will help your organic SEO as well as optimize any Pay-Per-Click (PPC) campaigns you may use. Google’s Keyword Tool as well as Solo SEO’s pro tools can be very helpful in determining which keyword phrases to target. We provide a keyword search for you that is easy to use and will help you choose targeted keywords.
- Use Search Engine Optimization. A fundamental part of online marketing strategy is Search Engine Optimization (SEO). You want to appear in top search engine results when users search for your company online. You will want to have good on-site SEO. That means that you place the right keywords in the right places. You want your website to be technically legible to the search engines. You will also want to continue with off-site SEO that refers to your site as an ‘authority’ in your industry.
- Generate quality content. This helps with your SEO and online marketing plans. Update your content regularly, engage the reader and provide links to your website. Build your business by sharing what you know about your industry and giving your readers insights into what your business is all about. You should be consistent in adding new quality content. Set up a publication schedule and stick to it. We suggest adding new content at least once a week. You can do this via your blog. Sometimes, you can add new static content. It all depends if you’re offering a new product or service.
- Be active on your social media accounts. One of the most important activities you can engage in for your SEO and online marketing plan is to consistently update your social media accounts. Share and promote all your new content. You can also share content from others and share with a reminder that you’re bringing them the information. You always want to stay on brand and on message in your social media. When setting up your profiles for the first time, make sure that you make them keyword-rich and interesting. Use images that stick to your branding and always add a link to your website and/or blog.
We know that there are other things that you can do to create a winning SEO and online marketing plan. However, we believe you should start with these four as the foundation. Stay tuned to our blog for more information on this topic. We will revisit it again.