With the SearchMe beta announced last week, and my invitation to participate arriving today, SearchMe.com has arrived to change up the playing field of Search Engines. Will it be successful? I think its new and fresh search engine interface will make a lot of heads turn. Here are 3 areas where SearchMe has broken the traditional mold of a search engine, and may add some new areas of emphasis in the SEO industry.
1) Site design, not page title
For most users, the page title that Google et al. display in the search engine results page (SERPs) is the first “eye-catcher” to draw in a reader and attract attention. Second comes the “description” which is pulled either from the meta tag or content on the page around the search term.
SearchMe.com makes your site the number one focus. Emphasis in terms of search engine optimization now has a design element.
Pages that are spammy (lots of ads), have little content, or an overwhelming menu structure will most likely be skipped. Optimizing your page for SearchMe might include making important text (like a heading) readable at that size to garner attention.
I found myself considering the following: (1) my first impression (good or bad), (2) is the content type what I expected based on my search (lots of product images, lots of content, a video, etc.), and (3) from what I can read does it address what I am looking for (including the page title when that pops open at the bottom of the screenshot).
2) No more Page 1
Instead of having a next page button, you can keep on scrolling for forever (I didn’t get to any end of results after 2 minutes of scrolling, so that’s assumed). This seems inconsequential, but it no longer gives us a “top 10” results. Obviously the first listings will be seen more, but there is no more defined line.
3) Assumed verticals
Google et al. have different verticals like web search, images, blogs, maps, shopping, books, finance, etc. SearchMe also has verticals, but automatically generate what verticals they assume you are searching for if you would like to narrow your search. When I type in “pizza, st george ut” (a local search type of query), for example, I get “Lodging & Hotels”, then “Restaurants”, “Sales & Bargains”, “Skiing”, and “Dentistry”. Of course they have more verticals than this, and each set is based on what you are typing. Very slick. The other thing I might mention too is that the verticals are actually centered on what I am actively seeking, rather than just having a defined set of verticals that you have to make a decision of relevance on.
I think SearchMe has a great product, and I’m looking forward to the refining of the algorithm, speed, and total index.