I’ve been attending these conferences for several years now, just thought I would give some free advice to help the conference organizers of PubCon, SMX, and SES to get more registrations, and more people coming back every year.
1) Big Bucket of Bacon
I know this sounds a bit odd, but bacon has magical powers. Not only does it make your nose tell your brain to follow that smell, but your brain remembers that smell and will do anything to pursue it (even pay $995 to go to a conference). What would a bucket full of bacon cost to add to all those danishes and bagels? A few hundred bucks? I bet you’d get at least 2% more people registering just for the bacon.
2) Wi-Fi that works
I can count on half of one hand how many times the wireless has been (a) working and (b) faster than dial-up at these SEO conferences. Wi-Fi should be sponsored by a company and actually work (even when everyone in the conference is using it!). I feel bad for a company that sponsors the wi-fi and it doesn’t work, how does that fare for their reputation (and the conference itself)? For this reason, I have a Sprint card that I plug my laptop in that is actually reliable and gives me fast Internet. I just can’t ever depend on the Wi-Fi at any of these conferences, which is quite disappointing.
3) Speed Sessions
You know how they do that “speed dating”? How about you try out new speakers and give them 3 minutes to share what they can on a subject. Gives them an opportunity to speak, gives us a chance to hear from new speakers and get valuable content. Everyone wins! Then the speakers that everyone likes the most get invited next year for a full presentation.
What is some of your advice for SEO conference organizers?