You may wonder if keywords are important in creating content. We are here to tell you that they are! There are many reasons why keywords are important in content. The most important one is that they are helpful for your Search Engine Optimization efforts. Search Engine Optimization, or SEO, is a series of activities that you do to improve your website’s ranking in search engines. The higher your website ranks, the more organic traffic you will have and therefore the more views you will get. This helps you make more sales and improves your website’s visibility.
Content plays an important role in SEO. You should optimize each page of your website and each article on your blog for very specific keyword word phrases. For those of your new to SEO, keywords are the search terms people type in to a search engine when looking for a specific industry or business. Proper keyword use will always play an important role in content marketing and SEO. By using keywords, you make it clear what your content is about so that search engine algorithms can match it to search terms used by those using the search engine.
Keywords should be used strategically and judiciously. You should not overuse them or you will be penalized by search engines for a practice called keyword stuffing. So, how should you use keywords in your content? Well, there are several places that are important to place your keywords for search engines. The first is in the title tag. Including your keyword in the title tag should be natural. It will benefit your audience by letting them know what information they will find in the content. It also clearly indicates to a search engine what your page is about.
Even though meta descriptions are only used on search engines to show people what your content is about, you should still use keywords in them. Remember, to make your keywords relatively short even if they are long-tail keywords. You only have about 160 characters to convey your message clearly. You must be succinct and make sense in your meta description. Make it into something someone will want to click on.
When including keywords in your content, you should name the page for your main keyword. Yes, the URL should include the keyword. This is good SEO practice and good content management practice. It’ll be easy for people to find what they’re looking for if you name your pages according to the keywords they should rank for. It’s all about ease of finding the keywords. Keywords are important in content so show the world that they are.
Now, how often should you use your keyword in your article? The truth is that there is no one formula for including keywords in your content. Some people say, you should include it once a paragraph; others think it should be once for every 100 words. The truth is that your keywords should be natural and flow with your content. You should write for your audience, not the search engines. You should write with solid grammar skills, and to make the content engaging. Overuse of a keyword phrase will annoy your audience and get you penalized on search engines. It will have the opposite effect from the one intended. Keywords are important in content, but you still have to write good content. Well written content is the most important thing of all because ultimately you are writing your content for the end user not the search engines.
For more information on keywords and content, please stay tuned to our blog. We will revisit this topic again.