SEO metrics like domain authority may not be vital when you are first starting out. It’s hard to start out with a good domain authority. You may be wondering what domain authority it is? Domain Authority is a search engine ranking score that predicts how well a website will rank on search engine result pages (SERPs). A domain authority score ranges from 1 to 100 the higher the score the higher the probability of a top tier ranking.
What is a good domain authority?
Generally speaking, sites with a large number of high-quality external links are at the top end of the domain authority scale so it’s important that you build high-quality external links on your site from the very beginning. Small businesses and websites with fewer inbound links tend to have a lower domain authority score. Brand new websites always start with a domain authority score of 1. That gives you room to grow, but it shows that you can’t count on a good domain authority score right out the gate.
What should you use domain authority for?
Domain authority is an SEO metric that you should consider more of as an indicator of SEO health than an end-goal. You’re probably not going to get a really high domain authority with an ecommerce or business site. In most cases there are not as many opportunities for links to commerce sites as there are to non-commerce sites. It’s very hard to move your domain authority up on the scale so if the domain authority of your website is consistently increasing, then you should consider that a win.
What’s the biggest problem with domain authority?
Domain authority is problematic because it seems to be primarily concerned with your link building efforts. As you’ve probably gathered from our other SEO-focused articles, we believe link-building should not be your primary source of interest. You should first focus on high-quality content, keywords, and building good navigation for your end users. You need to decide which SEO metrics are most important to you and focus on them.
What are some other SEO metrics I can consider?
Organic revenue may be the holy grail of SEO metrics. It’s the easiest way to determine an ROI from your SEO efforts. It requires that you set up your conversion tracking goals properly and you must know what dollar amount each conversion means to you. If you don’t set up this metric properly, you can get frustrated with not knowing what your organic revenue actually is. Google Analytics can help you.
Organic conversions are also important. However, not all organic conversions are created equal. Sometimes, you get a lot of organic conversions that are important to your clients but don’t impact your bottom line very well. Some examples of these are ebook downloads, webinar signups, and blog subscribers. These are still conversions even if they aren’t bringing revenue in directly. To know what your conversion rates are, you should set up goals for each activity that you want an end user to complete on your site.
Organic traffic is traffic that comes from a search engine. It is not affected by paid ads, social media, or direct traffic. This metric can be slightly deceptive because sometimes it goes down when your organic revenue goes up. You may have to switch your keyword focus to see it rise again. The keywords you choose to use are also an important metric and one that is a great indicator of growth and potential changes in priority in Google’s eyes. When your keyword rankings go down, you should usually expect to see less traffic for those keywords.
Domain authority is an important SEO metric to look at as you are starting out, however, it is only one of many SEO metrics you should care about. SEO should always be looked at as a comprehensive process. We hope that you’ll continue to learn about SEO as you work with us and continue reading our blog.