Small business owners often wonder if using a marketing agency or using a do-it-yourself approach is better for search engine optimization (SEO). The truth is that both SEO options have their plusses and minuses. In this article, we’ll give you some insight into whether your small business should DIY SEO.
Small Business DIY SEO
Doing your own SEO is possible with some very basic web design and technical knowledge. The main criteria for small business DIY SEO is desire on the part of the small business owner. There are literally thousands of articles and youtube videos available to help you in your DIY SEO journey. You can do the work yourself saving thousands of dollars when compared to the cost of hiring a marketing agency.
Where to Begin Doing DIY SEO
Small business DIY SEO often begins by setting up a Google My Business page. A Google My Business page works best for businesses with a single location. Multiple locations can confuse Google and search engine users. You can also do your own basic on site optimization of content. You do this by targeting a keyword for each page on your site, ensuring you have proper navigation and site structure. You’ll want to name your pages for keywords and optimize title tags for them. Make sure your meta descriptions are concise and actionable so that users will be enticed to click through to read your articles when they are found on Google’s search results. You will also want to put your small business in local citations.
How much does small business DIY SEO cost?
Creating and maintaining a website and doing DIY SEO is not free. You will incur several hard costs. First of all, you will have to pay for your web hosting. Hosting can be relatively inexpensive depending upon the vendor you use. Check out different companies and see which ones have the options you need for your website to thrive.
You will also have to pay for website design and maintenance unless you can do it yourself. If you can create and maintain your own website you will save thousands of dollars. There are also fees for many citation sites. Some are worth it, some are not. There are lists online that will help you decide where you should be spending your directory and citation dollars.
You may also want to use a set of SEO tracking tools. We offer SEO tracking tools on our site and encourage you to consider them. We offer several different options depending upon your needs. SEO tracking tools are important because they show you where you’re going and what you need to do to get to the next level.
Finally, small business DIY SEO costs you your time. You may not need to pay yourself for the work, but you are still spending time that could otherwise be spent on other areas of your business. Honestly, the results you’ll get for small business DIY SEO will differ depending upon your current SEO knowledge, your desire to learn new SEO techniques, and the amount of time you are willing to spend doing SEO. That’s why some small business owners hire a marketing agency to do SEO.
If you have the budget to spend on SEO marketing, a marketing agency may be a good option for you because you don’t have to worry about any of the technical knowledge or SEO groundwork. Most agencies want you to sign up for a long term contract and fees are generally paid monthly. You can shop around and see which agency gives you what you need for your budget allotment. Marketing agency results can be mixed because the marketing agency may know SEO, but they don’t know your company the way you do.
Truthfully, we think that small business DIY SEO is the way to go. Giving your website SEO over to an agency gives you little to no control over how your SEO campaign is run. If you’re unhappy, you may not be able to get out of your contract as quickly as you’d like. With small business DIY SEO, you are in charge of your own SEO destiny. We have many articles on this blog that can teach you about DIY SEO. We look forward to helping you get the most out of your DIY SEO.