Since the advent of the Internet, endless new possibilities have opened up to creative and skillful entrepreneurs across the world. From the comfort of your living room, you can now readily access an astronomical audience. However, it’s worth noting that 90 percent of new websites fail within four months. While this can seem discouraging, the important thing to examine is why this occurs. Developing a clever URL and obtaining a domain name is just the start of an ongoing process. Just because you have a website available for people to see doesn’t mean they’ll ever come across your information. It takes regular SEO maintenance, and this beginner’s guide to SEO can increase your chances of success.
1. Keep It Short and Sweet
Many beginners try to pack in loads of keywords and other information into their titles. The truth is, however, that popular search engines only show a limited number of characters in their search results. Even if this method helps you gain SEO success, you’ll lose traffic when viewers aren’t able to see the relevance when you pop up in the results. Keep titles short to ensure your entire title can be seen.
2. Add Meta Tags
Search engines will describe your page briefly in its results, and you want to ensure these descriptions result in traffic from people truly interested in topics, products, or services you make available. A great way to achieve this from an SEO standpoint is to add meta tags. These descriptions put the power in your hands when it comes to what people see.
Avoid Meta Keywords
While you may have come across a beginner’s guide to seo that indicates adding meta keywords is a great SEO strategy, keep in mind that search engines are consistently changing their algorithms. Today, meta keywords are no longer used to rank search results. Therefore, when you add them, the only thing you’ll accomplish is giving your competitors a heads up when it comes to the keywords you’re targeting.
Limit the Use of H1 Tags
Search engines identify H1 tags as the most important text in your information. Therefore, if you include more than one, it can confuse them and decrease your rankings. Not to mention, in some circumstances, you can actually be penalized. Keep your H1 tags limited to one, and make sure it includes the most relevant information.
People who use the Internet are typically looking for a solution to some type of problem. Therefore, it’s crucial that you stay focused. For example, if you are trying to increase traffic to a weight loss site, stick to topics dealing with diet, exercise, and other factors in that relative area. A random posting about Christmas gifts to consider for your spouse is not going to keep your targeted traffic engaged.
Success Is Possible With Determination
One of the biggest misconceptions with Internet marketing is that it’s easy. After all, websites have made the lives of consumers simpler. However, when it comes to developing a solid SEO plan, you have to dedicate time and effort if you ever want to achieve a substantial amount of traffic. If you have the determination, it’s possible for you to achieve success on the Internet, and the consistent implementation of this helpful beginner’s guide to seo can help you get to that point.