Google Paid Search ads when used correctly can be an important part of your overall SEO strategy. Google Paid Search is one of the easiest ways to increase your search engine ranking on Google, the largest of the search engines. Paid search marketing can help a business get consistent traffic from relevant search results and other websites.
So, how does Google Paid Search work?
When a consumer goes to Google.com and types in a search Google will yield two types of results, Google Paid Search ads at the top and bottom of the page and organic results. The consumer will click on the most relevant result for what they searched for. When the consumer clicks on the sponsored ad, they will probably be taken to a landing page or the home page of the advertiser’s website to find more information on the product or service they are searching for. When a consumer clicks on your ad, you will be charged for that click. Click prices vary depending on the keyword phrases used to trigger the advertisements.
Why should you use Google Paid Search?
Paid search marketing has many benefits to advertisers. The most important benefit is that you can be seen in the top five results on Google. Google paid search assures you that your business ad will be seen for specific keywords. Actual traffic amounts are limited by how effective your ad is in getting people to click, and how much you are willing to pay per click and how many clicks you are willing to pay for in a given time frame.
Your targeted ads can be changed, edited, tested, optimized and tracked for maximum effectiveness. This allows you to know which combination of ad text and keyword phrases work the best to land web traffic to your site. This ability to test marketing ideas quickly can be invaluable. Many companies use Google Paid Search as a primary test in determining the best keyword phrases for conversions and return on investment. For example, a company may run an ad for 30 days while analyzing the data that Google provides. They determine how successful the campaign has been and if they should continue with it in their ad rotation.
How well does Google Paid Search reach potential customers?
Well, not only is Google the #1 search engine with a market share of about 75% over other search engines, it is also done an amazing job of amassing a network of publishers (aka other websites) who will display Google’s sponsored ads for them. For example, the next time you’re reading the New York Times, notice the ads that are featured on their site. These are Google ads. They provide advertisers with another way to reach their prospects on other relevant places on the web. Google’s reach is second to none.
As you can see, Google Paid Search has many benefits. Not only does it have a great reach and relevance, it also allows you to test keywords and ads to see how your target audience will react to your ads. Google Paid Search allows you to streamline your audience geographically and in other ways to help you reach very specific target markets.