Business people have to be careful where they spend their time and money. Sometimes, they don’t have the money to hire an search engine optimization firm to perform search engine optimization (SEO) on their website. They try to do it themselves. Can it be done? Yes, it can. You can literally save thousands of dollars if you SEO your website in a DIY fashion.
So, how do you do SEO your website?
The first question is – do you have a website already? If you don’t, that can sometimes be a good thing. You’ll be starting from scratch and can begin fresh without needing to undo any bad SEO. If you’re starting fresh, look at other websites in your business niche. See what they look like. How are they set up? Which topics do they talk about in their blogs? What kind of navigation do they use?
Then, you can set up your website using the best practices of others in your niche. Now, we advise you to think carefully about how you set up your website. Categories and subcategories should be labeled using the keywords of your industry.
You will want to name your pages using keywords. That means the URL’s will have the right names and help optimize your pages properly to be indexed in the search engines. Of course the names of your pages have to make sense with the content you put on them. You should not name a page SEO, for example, if there’s nothing about Search Engine Optimization on that webpage.
If you already have a website, you will want to go over it and make sure that you’re doing the SEO things you should. Are you naming your pages correctly? Are you including new content regularly? Most people find that the best way to add new content is via a blog. A blog, or web log, is where you can write new content about topics related to your business. Your blog content should be in the range of 500 to 1,000 words per post and include a targeted keyword that people search for about your industry.
Your content should be fresh and new although it can be similar to content you find elsewhere. Be careful about linking to other sources. You want them to be relevant and reputable. If not, you may find your links have damaged your reputation with the search engines.
Another thing about links is that you should definitely backlink to other sites that are in your industry. However, you should be selective about which sites you link back to for the reasons mentioned above. You want links with good page ranks and that are reputable. These links should enhance your status as a thought leader in your industry. Thought leaders are people who know the latest and greatest in their industry.
Go through your site content and make sure there are targeted keywords on each page. If you are starting with a new website write your content with keywords in mind from the start.
So, yes you can save yourself thousands of dollars if you do your own website SEO. The sooner you start doing this, the better it will be for you and your business. SEO might make a big difference in your bottom line, especially if you are a small business.
To see how Solo SEO can help you with all of your DIY SEO needs visit our website at www.soloseo.com