Category Archives: Do-It-Yourself

The Importance of Blogging for Increased Traffic

With all the changes in the Google algorithm over the years, one thing has remained consistent when Google determines the quality or relevance of a site, and that is content. If fact, some experts believe Google has effectively been able to reduce the gaming of rankings so much, that content has actually become more important […]

Defining your SEO Core Competency – and Sticking to It!

What is a “core competency”?  Simply put, it is the kind of work that you do best. We all wear multiple hats at our jobs. If you’re a journalist, you’re not only a writer but you’re also a reporter, a networker, a self promoter, and in some senses a psychologist (especially to your interview subjects) […]

Do’s and Don’ts of Outsourcing for SEO

Your SEO process is jammed. You want to speed things up, get things moving down the pipeline, and delegate the grunt-work that’s gobbling up your time. Outsourcing can obviously leverage your resources/budget — if you do it correctly, that is.

6 Steps to Effortless SEO

What’s the easiest way to make fast cash with search engine optimization (SEO)? If we knew that, we would be too rich to lower ourselves to write blog posts like this.

SEO: If you can’t do it at all, what do you do?

SEOs typically find themselves between Scylla and Charybdis. On one hand, you absolutely, desperately, 100% must leverage the power of the web for your business through some dynamic SEO strategy. On the other hand, you can’t possibly master all of the tactical nuances of things like Facebook marketing, twittering, website building, PPC advertising, and the […]

Don’t be a Victim of Online Fraud

Due to all the mortgage fraud around here, and throughout the country, there have been public service announcements popping up, to better “educate” us about the dangers of fraud. Fraud seems to be a part of life, with new ploys being developed all the time to take advantage of trusting individuals. The last comment of […]

24 Hour Site Indexing Works Again

I created a new site on Friday, and by Saturday exactly 24 hours later it was in Google’s Index. I posted about this just over a month ago in my post, 7 Steps to Get Your New Site Indexed in 24 Hours. I had a lot of comments about whether or not Adwords was necessary, […]

Specialized Search is Simple Economics

There has been much speculation about how personal and local search, which I term “Specialized Search,” will affect search marketing strategies in the future. Although it feels recent, the discussion of more specialized search systems really started to heat up back in 2004, when Google’s Sergey Brin made comments concerning Google’s foray into Specialized Search […]

In SEO – Be A Tortoise, Forget the Hare.

On Aaron Wall’s site www.seobook.com, Aaron Wall makes a statement which makes me chuckle every time I read it, not because it isn’t somewhat true, but because I can imagine how it must drive others crazy. Aaron states,

Image Isn’t Everything, But It Is Something.

Taking a look at the corporate logs in the image to the left, how do you feel about those brands? Do you feel anything? Much in marketing is focused on influencing the public’s perception of our companies, our products and our brand. We want others to think our products/services are high in quality, a good […]