Category Archives: PPC
We all remember TV, radio, and even print ads back in the AOL era that left us with an AOL Keyword for finding their site. Over time, and as AOL became less important, TV/radio/print ads gave you a domain name instead. Today on the radio I heard a commercial from Honda Certified Used Cars that […]
Over at WMW there is a fun thread started by Habtom covering the Top 100 Ecommerce Tips. It’s kind of hard to read in a forum list, so I’ve put it together here for you (and fixed some spelling and capitalization). This has relevance to all sorts of aspects of Internet Marketing.
Nowadays you don’t have to be big to get big clients. After 3 months of starting up (early 2006) our own web content firm (Applied Content), we landed a big deal with a Fortune 500 company (actually in top 30 though!). It’s not that we looked like a giant corporation, but we looked big enough […]
A recent article posted on Slashdot looked at various website design points of the top 6 Presidential Candidates. Here I compare SEO statistics of the top 6 Presidential Candidates’ websites: Hillary Clinton, John Edwards, Barack Obama, Rudy Giuliani, Mitt Romney, and John McCain.
If you are running a PPC (pay-per-click) campaign with search engines, you can create campaigns that are either Search or Contextual based. Both have their merit and usefulness, but both have unique traits about the customer and their current frame-of-mind. If you’re looking to improve your conversion rate (who isn’t?), knowing these differences can certainly […]
We all know SEO assists a site to perform better in the SERPs (Search Engine Results Pages), but the reasons people SEO can differ. Some just want to share their knowledge with the world and aren’t selling anything, (like in informational blogs), some want to rank as an authoritative site to increase the revenue in […]
When you were a kid, did you ever have one of these transformers? I had several transformers and even loved watching the cartoon. A transformer, like Optimus Prime, would be a semi-truck at first, but then you could move the pieces around and make it into a robot machine. The tagline for Transformers was, “Transformers, […]
Today, I took a few moments to take in a bit of the current online marketing blogscape. I eventually came across a post entitled “17 most common PPC mistakes web marketers make” by Igor Mor. It was posted on SEOMoz as part of their YOUMoz program where they “claim” posts from others they deem appropriate. […]