Social media strategies for local businesses are vital for you to compete with other businesses in your area. How can you be effective on social media? Well, there are many ways that you can be effective on social media. You just have to decide which methods work best for you.
The first thing you should consider doing is to analyze your competitors and map social networks to your target audience demographic. This helps you choose the social networks you will use. If you don’t do this, you may wind up spending time on the wrong social media networks. You will be putting in work with little to no reward. This is not smart marketing. Try surveying your existing customers to find out which social media sites they favor. This is a great way to understand which social media networks you should be focusing on. You can also glance through the audience demographic of various social networks and match them with your prospects. Finding this information is not difficult. A simple online search should yield you significant results.
An effective social media strategy for many local businesses is to conduct contests and offer special discounts to your social media followers. Think about it. Getting promos/special offers is among the top 5 reasons that users follow brands on social media. If you directly offer these discounts to your followers, you will keep them engaged and interested. You can also use a contest to let your followers have fun and deepen the bond with your customers. Having fun is engaging and will engage your client base.
Another effective local business social media strategy is to post high-quality content that educates and entertains your customer. It should also show your company’s personality. Your customers want to follow the latest updates about your business. That’s why they follow you on social media. Of course, you don’t want to be selling to them all of the time. That will turn off some customers. You want to create interesting and engaging content. Try humor in your updates and switch up the media. Most people like videos, images, and infographics. You can also try to let people in behind the scenes of your business and let them know what’s going on with employees and the business itself. If you show your personal side, people are more likely to connect to your business.
Why not encourage foot traffic to your offline store for people to connect with you on social media? How do you do this? If you’re new to social media, encourage your customers to connect with you online by putting up signs in your brick and mortar location with your social media account profiles. If you have a QR code, use that and people will be more likely to connect with you. It’s easy to use a QR code with a mobile phone to let your customers connect with your social media profile. You can even put it on your business cards. Just think of any way you can tie your social media presence in with your brick and mortar store. Of course, you’ll also want to include your social media profiles on your website too. This is a great way to get more followers. If you can reward customers for helping you in your social media efforts, that’s a bonus.
Social media marketing is becoming a critical marketing strategy, especially for a local business. It can get more people in your doors and give you more contacts. The most effective social media strategies are ones you will find work best for your business. Only by experimenting with different social media strategies will you find out what works best for your business. For more information on this topic and other related topics, please stay tuned to our blog.