You’ve decided you want to engage in Facebook advertising for your small business. That’s a good strategy to employ to maximize your presence on this powerful social media network. In this article, we’ll give you some Facebook advertising tips and strategies that you can use. We know that it can often seem as though advertising anywhere is a hassle, but Facebook makes it easy – and affordable.
When you begin advertising on Facebook, you’ll want to make sure your vanity URL is available. When setting up your page, it’s easy to do a search for this. If it’s available, acquire it up as quickly as possible. You want your Facebook page name to be similar to your company name or your website URL so it’s easy for people to find you on Facebook. If it’s not easy for you to be found on Facebook, then it will be harder for you to effectively advertise on Facebook.
Did you know that the most underutilized (free) tools on Facebook are Facebook social plugins. Aside from use on third-party sites, social plugins can be used on Facebook apps to provide a deeper level of engagement while driving traffic back to the application. No matter how big or small your company is, you can leverage social plugins on your blog, your Facebook apps, and on your website. They are free to use and are a quick and easy way to market your brand through referral traffic. This is important in any advertising campaign, not just a Facebook advertising campaign.
You should also check to see what time of day you have the most fans engaged on your page. One way to help find out is by posting content at different times of the day and different days of the week. Once you figure when you have the most fan on your page, you should consistently post at those times. One key to success it to systematically post to Facebook.
You should also determine what keywords get the most interaction and use them when you can. You don’t want to overuse them or they will outgrow their usefulness. You should have a list of keywords you can use and cultivate content related to those keywords.
You will also want to know what types of media your audience likes the best. Do they respond to articles with images? How about videos? If you know this, you can gear your content towards the media they best respond to.
Facebook Insights are very important for your advertising efforts. They let you know what metrics are related to your Facebook page like who’s viewing what and when. You can see which status updates performed the best and whether your audience responds well to certain levels of media. You’ll get a sense of what response you can expect from a particular post and this will help you determine which posts you should boost with money to reach even more people.
When setting up an ad, you can target a specific audience so your offer is available to the people in a specific location. No one wants to see an ad for an item that’s not available in their area. Facebook is great with demographics and location information so you can gear your advertising to specific people in specific places.
Buying Facebook ads is a cost-effective solution that can help increase your brand’s visibility throughout Facebook. A budget as low as $50 is a great start for a small business to make waves on this platform so it’s not expensive either.
We encourage you to work on your Facebook ads and see which ads work best for you. You can advertise events, blog posts, and special offers among other things. Facebook ads are only improving and you can’t afford to be left out in the cold if you want your business to grow.