Do you view your website as a living, breathing entity on the internet? If not, why not? Every update you make to your website once it’s live on the internet plays a part in the interaction with customers and search engines. A static website with no updates might be viewed by search engines as a ‘dead’ entity. The search engines generally will not rank it well. Fresh content can improve search engine rankings and therefore the traffic that your website receives.
A frequently updated website offers search engines fresh content and sources of new information for their search requests. If you update your website regularly with fresh content, you will improve your search engine traffic. Why?
Fresh content = frequent indexing.
Generally speaking, the more frequently you update your website with articles, downloads, and new web pages the more frequently a search engine will index your website. When search engines look at your site more frequently, you have the opportunity to rank higher based on fresh content.
Search engines use web crawlers, which are high-tech programs that scan the internet for websites. How often web crawlers index a particular website is based on a number of factors that are determined by the search engine company. It appears that a website’s indexing frequency is based upon a combination of factors including the number of incoming links to the site, the number and type of subject keywords used, and how often a site is updated. Adding fresh content to improve content is a great strategy you can employ to get indexed more often by search engines. However, you must remember that it’s the quality of the content and not the quantity of it that’s important. You always want to have good content quality. Otherwise, you can actually harm your SEO efforts.
Google loves frequent updates.
The most frequently used search engine is Google. Google has tremendous influence on webmasters and how websites are constructed. It appears Google likes websites that update their content frequently, and rewards those sites with frequent indexing, however, you should not make unnecessary changes, additions or postings. A website that is updated once or twice a week is considered a frequently updated site. Update your website with content that has reliable and valuable information. That way, when Google searches your website, it will rank it higher. Adding an article, an image or a blog to your site are good ways to get your site indexed higher. If you blog consistently, then you are ahead of the game.
Fresh content increases your authority.
You want your website to be seen as an industry authority by Google. Authority sites tend to get the highest rankings in the search engines. The predominant way to becoming an authority site is to follow the adage that ‘content is king’. The more informative, valuable content you can publish that pertains to your industry, the greater authority your website enjoys. The more people trust you, the more likely they are to purchase from you. If you consistently write fresh content, you will improve your traffic and your users will be more loyal to you.
Remember fresh content is the key to improving your website traffic not only for search engines but for end users. They will frequently come back to your site to see what new information you have for them. Creating fresh content regularly is a win-win scenario for your website.