Facebook pages are a good tool for a small business to take advantage of. Social media is here to stay, and Facebook is consistently among the top social media tools your customers (and potential customers) use. Having a Facebook page allows you to showcase products and services. It gives people information about your business and you can interact with customers, and potential customers directly in real time. So, what are some ways you can as a small business owner take advantage of using Facebook pages?
Your Facebook Page can teach you more about your target audience.
Having a Facebook page for your business gives you a direct way to talk to and get feedback from your target audience. It’s like having an ongoing focus group. You get to see via Facebook Insights on the page which posts have the most reach, likes, reactions, and comments. This will help you plan future content and strategies for the page.
Facebook pages give you a chance to “humanize” your company.
Social connections and genuine communication are a solid part of the social media experience. Having a Facebook page for your business gives you an opportunity to attach a face, name, and personality to your brand. While your Facebook page may be representative of your company, it also gives you a chance to show the human side of your business through one-on-one conversations, personal tidbits, and non-business interaction. Even if you automate parts of your social media activity, it still leaves the door open for live, on-the-spot communication to create richer, more ‘human’ relationships with your target audience.
Facebook pages allow you to build a community.
Facebook pages are an excellent place to gather together your customers, prospects, and fans to provide reviews, share opinions, voice concerns and offer feedback. You can build a community on Facebook in a number of ways such as:
- Posting useful, relevant and interesting links,
- Asking fans to contribute with comments,
- Organizing contests and promotions (most people love these!),
- Providing a location for people to leave you reviews and feedback,
- Offering incentives for activity on the page.
If your Facebook page successfully brings people together, you can develop a following that will grow and generate more business for your small business.
Facebook is good for search engine optimization (SEO).
Having a Facebook page for your small business can be an effective way to direct traffic to your business website and your blog. Your posts, links, and other activities that are contained on your public Facebook page can also give you an SEO boost if they are indexed on search engines. With the speed of social media and new weight being given to information shared through social media channels by search engines, having a Facebook page that is filled with rich content that is relevant to your business can help you boost your search engine rankings.
With Facebook pages, you can put your business in front of your customers every day.
Maybe the biggest benefit of having a Facebook page for your small business is the ability to have status updates, shared links and videos, and other information appear in your fans’ news feeds once they ‘like’ your business page. With about a billion Facebook users worldwide, there is an increasing number of consumers who are using the Facebook to find products, services and brands to solve their everyday problems. Having a Facebook page makes it easy for potential customers to find you. When they do, they are more likely to remember your brand and share it with their own connections, opening up your target audience that much more.
As you can see, there are many benefits for a small business to utilize Facebook pages. A branded Facebook page can be a powerful way to expand your reach and increase awareness of your small business online. For more information on how you can use Facebook pages and other social media tools to improve your business, follow our blog.