There are many benefits of social media marketing. A small business can reap those benefits very easily. Leveraging social media marketing as part of your business marketing efforts is relatively inexpensive, effective and simple. In this article, we’ll go over some of the benefits of social media marketing so that you can see what can work for your business. It’s all about customizing the tools so you can use them for your best benefit.
In fact, it may make you feel better to know that small business often have the advantage when it comes to social media marketing over the big brands. Social media success does not depend upon how many followers you have like some people think. Rather, it depends on customer engagement. A small business is poised to provide more engagement for their customers than a bigger brand. How? Why? We’ll tell you.
Small businesses generally tend to focus on their customers more than big brands do. When you see a comment on your social media, you will respond to it. If you don’t, you should. You’re missing an opportunity for customer engagement. Many customers appreciate being heard, by responding to them personally, you let them know you are listening. You may have fewer followers than your large competitors, but you know your followers more intimately and they know you. This goes a long way towards creating customer loyalty.
Social media marketing is inexpensive. You can pay for ads if you want, but you don’t need to. Generally speaking, social media is free. You can update your followers on promotions, sales, new products and services and much more. You get a free forum with an audience who is interested in what you have to offer. You can share what you want and definitely get your customers to be brand ambassadors for you. By sharing interesting and relevant information, you can get your followers to share your posts with their followers. This will lead you to get more customers and leads in the long run. This kind of advertising is extremely valuable – and for the most part its free.
Joint Social Media Marketing Efforts
As a small business, you may have the added benefit of finding other businesses with complementary products or services. Together, you can advertise and share each other’s audiences. For example, you can post on your Twitter account that customers can get a 20% coupon to another small business if they buy from you and vice versa. Maybe, you can team up with a neighboring company for a social media giveaway or contest. Winners can get a prize that includes products from both businesses. You could even showcase your neighboring business’s promotions on your social media sites to show camaraderie.
By teaming up, you and the other small business can both build brand awareness at the same time with just a little extra effort on your part. You can get on the radar of potential customers and encourage individuals to buy from both businesses.
We’d appreciate hearing your stories about small business social media marketing. How about telling us on our Facebook page at https://www.facebook.com/SoloSEO/? We’d look forward to hearing from you.