Are you in the photography business? If so, how do you boost your online presence? There are many ways to do it. Photographs are very evocative. They draw people in. Photographs are one of the most powerful mediums known to humankind. With a little initial effort, you can build a presence for your photography business online that will be easy to maintain. How?
Sign up for a photo sharing website.
If you haven’t done it already, you should sign up for an account on at least one, if not more, of these sites. They are:
- 500px – http://500px.com/
- Flickr – http://flickr.com
- SmugMug – http://www.smugmug.com
- Google + – http://plus.google.com
- Instagram – http://instagram.com
- Facebook – http://www.facebook.com
Some of these sites are social media sites. We understand that. However, the principle is really the same for all of them. You are putting your work out there for people to see and comment on. We encourage you to choose the sites you feel most comfortable with and stick with them. You should engage your audience with your images, answer questions and comments, upload your newest works and follow people whose work you admire to build your own presence on these sites. Your personality is now your brand so you must communicate frequently and share your experiences with others.
Automate your publishing with ifttt.com.
With sites like http://ifttt.com, you can automate repetitive publishing. Simply sign up for an account and set up some of the rules they have to offer you. For instance, when posting to Instagram, you may also want to post to Flickr. There are literally hundreds of combinations. In just a few minutes, you can automate your work so you can publish your photos with ease. This will save you time and effort you can spend on your photography business.
Engage your audience.
Even if you’re a new photography business, you have a wealth of knowledge about the craft. Share what you know with your audience. They’ll come to see you as an expert and appreciate your insights. Write a blog post and make sure it goes through to some of the channels that you post your images to. You can start a blog on WordPress or your website. We think you should have a website. It can be built with WordPress. In fact, that’s a rather good idea. Even if in your mind the information is very basic and takes just minutes to write up, your audience will appreciate your feedback and insights. Sharing knowledge is the single biggest asset you can bring to your audience. It may even go viral. There’s no way to know.
No, this is not counterintuitive. If you want to boost your online presence, you’ll have to meet some people in the real world. Check out Meetup.com (http://www.meetup.com) or Google + Events (https://plus.google.com/events) and see where there are photography meetups around you. Getting to know people in your area who are interested in photography can build your online presence relatively easily. Remember, these people are online too and they have followings. If they like you, they’ll introduce you to their audiences, building your online presence exponentially.
Ask questions and always try something new.
When you’re in the photography business, you know that some things can change very rapidly. You have to stay abreast of new technologies and new information. You can ask questions online. There are certain communities that are very helpful for you to have a presence in like creativeLive (http://www.creativelive.com) Quora (http://www.quora.com) and Flickr Groups (http://www.flickr.com/groups). There are also blogs you’ll want to read regularly like the 500px blog (http://500px.com/blog). You can read and watch tutorials to become a better photographer. You can even answer questions that you know the answer to and show others that you are a thought leader in your industry giving you a greater online presence.
These are just some of the things you can do to increase your photography business’ online presence. We also suggest you keep it consistent. Consistency is key when you’re looking to build an online presence.