Pinterest is a natural medium for photography services to take advantage of. Why? Pinterest uses images as ‘pins’. People use these pins to create collages, or boards, about things that interest them. Photographers constantly engage in creating beautiful images. If you post your images to Pinterest, chances are that one of the millions of Pinterest users out there will see your image and want to use it in one of their collages. Their followers then see the pin and can add it to their board. Pinterest users love the medium and spend more time on Pinterest than users of many other social media networks do on their chosen social media channel.
So, how can you take advantage of Pinterest if you are providing photography services?
First, you can set up your profile properly. As a business owner, you’ll want to feature your business name on the profile for maximum exposure. Use your business name as your profile name. Add a paragraph about who you are and what you’re interested in. Make it business related. Connect your account with your Facebook and Twitter accounts. This will help you gain followers and will link to those profiles so you can get more follower on those accounts as well. It’s a win-win. You’ll also want to add your business’ web address to the profile so that you can drive traffic to your website for leads and potential sales.
Second, you should pin often. Be consistent with your pinning. In order to succeed on Pinterest, you have to be an active user. Yes, this takes some time – maybe an hour or two a week (or more depending upon how much you actually like Pinterest), but it’s time well spent. You should pin other people’s pins as well as your own. Create boards and make sure the names are interesting and creative. Tag other users in your pins by using @username in your description. Network with other professionals and vendors in your field by using this feature. You will also want to comment on other people’s pins. Interaction with others is one of the keys to building your follower base.
Third, promote yourself, but don’t over-promote. You can pin to your blog regularly, but you should have other pins as well. You can post your own pictures, but follow other photographers you admire and pin their pictures too. Use images in everything you write on your website so that it can be pinned to Pinterest. You may want to consider watermarking your images. If you use your own images on Pinterest, you’ll want to add a clear description of the image itself or add a watermark with your business name. Make sure it’s clear but that it doesn’t block out the main subject of the photo. You can also create seasonal boards. Seasonal boards can help you improve seasonal business like at Christmas when people love getting family portraits done. Finally, don’t forget to post the Pinterest icon to your website so people can follow you when they visit your business website.
We know that Pinterest for a photography business seems like a no-brainer. We just wanted to give you some information on how to do it properly so that your business can succeed on Pinterest as well as on other online venues. If you want more great tips on how to use social media marketing to your advantage, keep reading our blog.