As nearly everyone knows – ecommerce is big business. As far back as 2014, total ecommerce sales hit over $300 billion annually. That’s a growth of over 310% in just 10 years, according to the US Commerce Department, and the ecommerce market continues to grow each year. Obviously, lots of sales equals lots of competition. One way you can stay ahead of the competition is by using solid SEO strategies for your ecommerce site.
The simple truth is that the SEO on many ecommerce sites is far from optimized. This give you the opportunity to do better than your competitors in the SEO world and then in the real world. Here are three keys to ecommerce website SEO optimization:
- Keyword Research,
- On-page SEO,
- And technical SEO,
We’ll go over each in more detail to help you put together your SEO strategies for ecommerce sites.
Clearly, there are certain keywords you’ll want to rank highly for. These include your brand, your market, and your products. However, you should also think outside the box. You have to consider what keyword phrases your potential customers would use to find you using a search engine. Remember, your competition will probably be ranking for similar keywords. So, you want to try and have some lower competition long tail keywords in the mix. You want find keyword phrases that have good volume, are likely to convert into customers, and that are not being heavily targeted by your competition.
You can use our Pro Tools to do keyword analysis and research. This will help you to find long-tail and other keywords that have less competition. Of course, you can also use Google Search itself. You can use Google Search to help find out what keywords people search are using to find ecommerce sites like yours. Just start typing in a keyword and the drop-down menu will give you plenty of ideas. You can then use our tools to ‘’rank’’ the keywords.
Once you find those keyword phrases that you want to use, your next task is to create specific content pages that use those keywords. Generally each page of content should target one or two keyword phrases. Make the content interesting and engaging as well as relevant. You want your content to be something that compels end users to take action and purchase your products.
One proven On-Page SEO strategy for ecommerce sites is to change the domain to HTTPS instead of HTTP. Why? Ecommerce sites often take personal information from users. It’s safer to be a secure site. People will feel more comfortable sharing their information and it will give your domain a little bit more of authority. Authority is SEO gold.
Now, you should go about optimizing your site. Category pages are the hub of your ecommerce store. When optimized correctly, they can bring in good traffic for top level keywords. You should simplify category title tags and put them in a templated format. Add purchase intent keywords such as buy/online. You should also add category descriptions/introductions of your products as well. By adding a unique description to each category, you give Google content to show on its search engine results.
You will also want to optimize your product descriptions, title tags and images. Make sure your descriptions have solid information and have about 100 words. You want meaty product descriptions that tell the customer about the product itself and not just filler content that Google will see right through and ignore. Yes, it takes effort, but this SEO strategy for ecommerce is necessary to get you the traffic you want.
You don’t want to skip the basics of good, solid SEO. Make sure there’s no duplicate content on your site. Even product descriptions for similar products should be different. Search engines do not like duplicate content and will often penalize sites that have duplicate content. You should also make sure that you optimize your content for keywords but not overuse the keywords. The overuse of a keyword is called keyword stuffing and should be avoided. Keywords should flow naturally in the content and make sense in the context they’re used.
Now is a good time to check your index and make sure there are no duplicates. If you find duplicate pages, then add the meta robots tag, set it to ‘noindex, follow’ to all dynamically generated pages on your store. That way the next time Google crawls your website, those duplications will be deleted.
As you can see there are many SEO strategies for an Ecommerce site. We have given you an idea of some of the most important strategies. Remember, you can use our Pro Tools to help make your site as SEO-friendly as you can without the help of an SEO agency. We encourage you to take your website SEO into your own hands.