Online marketing is an important endeavor for any new business. However, when a small business is just starting out, online marketing is vital. It’s the easiest and cheapest way to market your business. You can do it on a shoestring budget and with just a few hours of effort a week. Online marketing for new businesses can give you a leg up on the competition, even when the business has been operating for a long time.
Key Things To Remember
Google is very important. You want to optimize your website for Google search. You need to have good, quality content that is updated regularly. You should set up a Google My Business account and fill it out properly and fully. Make sure your location is correct and the information is entered properly. You can optimize for other search engines, but spending your time and energy on Google-specific actions is the best use of your time. They are the biggest search engine by far.
Pick good keywords. You want to optimize your website, blog, and social media content for keywords that are relevant to your industry. They also must be keywords that people are looking for when they search for your industry. You must do some keyword research. Solo SEO has tools that will help you search for keywords related to your industry. You can write good quality content around those keywords and structure your website using keywords in your URL’s and navigation. Select both short and long-tail keywords like “online marketing for new businesses” or multi-word phrases because they’re less competitive.
Content is still king. Yes, we know you’ve probably heard this expression before, but it’s true. You’ve got to have good content to get highly ranked in search engines and be found when people are looking for businesses like yours. You should try to create helpful content that establishes you as a thought leader in your industry. Yes, this takes time. If you’re just starting out, make sure you contact other thought leaders and emulate them.
Focus on social media. The vast majority of social media channels will allow you to set up a profile and post updates for free. Yes, free. We think you should focus on the three big ones – Facebook, Twitter and Google +. Don’t just push your products. Share content and information that people care about and they’ll start to care about you and share your brand with their friends and family. That’s a lot of free advertising.
Use calls to action. When you are writing your content, remember that you want to include a call to action. This is a step you want people to take whether it’s to go to your website, call you, or look at a blog post. Even if people don’t buy your product or service from that call to action, you are starting to prepare them for purchasing from you down the road.
Nurture your leads. If you’ve asked people for their email address, follow up with an introductory email. Make sure it’s brief and friendly. Include them in an email newsletter list to keep them informed about products and specials you have going. This keeps them going down the sales funnel.
These strategies are among the most important and will help you build an email list and a following. Once you have a following, you can move forward with your online marketing strategies. As a new business, you need to build a following. That’s key. Once you have that, you can grow from there. For more information on online marketing tactics, stay tuned to our blog. We will most assuredly discuss online marketing in the future. It’s just one way we work to help you be the best business you can be.