Some people think that they need a big budget to properly undertake SEO. Search Engine Optimization is not expensive, at least it doesn’t need to be. You can have a comprehensive SEO marketing strategy even if you have limited resources; you just have to put in some elbow grease and focus on certain strategies that are inexpensive and have a high ROI.
Here’s are some SEO strategies for those with limited resource:.
Spend time on social media.
Why spend time on social media? There’s a correlation between increased organic traffic and social media likes and engagement. You don’t have to be on all the platforms, but we strongly suggest that you get on Google +. Why? Google indexes Google + posts and puts them in their search engine results. Facebook and Twitter are also important. The more people who see you online in any capacity, the better your SEO will be. Social media puts you out there and gets you seen. It’s also free.
Make sure your website is working for you.
You need to optimize your website for SEO. The best way to optimize your website SEO is by regularly adding new keyword rich content. The fresher your keyword rich content, the better it is for you to get organic traffic through search engines. You should also make sure that your URLs are named with keywords and your blog is regularly updated. Each page on your site should focus on a specific keyword phrase. Often creating content around a lower competition long tail keyword phrase is more profitable that trying to compete for high competition keyword phrases. How do you find out which keyword phrases are the best to use in your content? You have to do your keyword research. Keyword research is relatively easy to do, it just takes a little bit of time and effort. Finally, you should make sure that your navigation is simple and that people can find things easily. Your website should be easy to navigate or end users can quickly lose their interest in your website.
Play nice with mobile users.
Is your website mobile friendly? If not, why not? Many website templates like most WordPress templates are already set up for responsive design, which means that they can be seen well on any device an end user uses to access your site. With people using their Smart Phones and tablets more often than not to find businesses, it’s smart to be mobile friendly. The best way to check to see if your website is mobile-friendly is by visiting it using your own mobile devices. Wthout a mobile friendly website you may lose out on many potential customers. It appears that Google’s search engine algorithms penalize websites that are not mobile-friendly. Don’t run the risk of being penalized by Google.
Claim your local listings.
If you’re a local business, the best thing you can do is to have your business information online in as many local locations as possible. You should claim your Google My Business page and fill it out properly. You can include relevant keywords in the description and information sections. Don’t keyword stuff, choose one or two terms and optimize the content for them. Don’t forget to use localized keywords as well when setting up your pages. You want to be found when people are searching in your location.
Try to get people to review you.
Reviews will help create buzz about your business. You can ask for reviews on Yelp and Google +. Google actually favors Google + reviews for reasons you can well imagine. You should definitely monitor your reviews. If you do get a bad review, try to respond to it in a positive way and see if there is anything to do to rectify the situation. This will make you look better in the eyes of current and potential customers. It shows that you care about your reputation and your customers.
We hope these tips on doing SEO when you have limited resources have been helpful to you. If you have any questions, feel free to contact us, or you can stay tuned to our blog to learn more about all aspects of SEO.